Expansion into Emerging Markets

Nestlé’s focus on international growth allowed it to tap into emerging markets, particularly in Asia, Latin America, and Africa.

y the 1990s, more than half of Nestlé’s sales were coming from outside Europe, driven by its aggressive push into these regions

By catering to local tastes and dietary preferences, Nestlé was able to integrate itself deeply into these economies

Nestlé’s key strategies has been localizing its product offerings