Jen Corbett’s Hatched Ideas

The Real Product Isn’t the Feature, It’s the Customer’s Better Story

The Real Product Isn’t the Feature, It’s the Customer’s Better Story

Jun 5, 2026

72%

Why Great Ideas Now Need a Carbon Budget

Why Great Ideas Now Need a Carbon Budget

Jun 4, 2026

1 views

The Real Product Is Not the Feature, It Is the Outcome Per Watt

The Real Product Is Not the Feature, It Is the Outcome Per Watt

Jun 3, 2026

The Hidden Common Sense of Inclusive and Sustainable Design

The Hidden Common Sense of Inclusive and Sustainable Design

Jun 2, 2026

1 views

Design for the Person in the Wild, Not the Person in the Brief

Design for the Person in the Wild, Not the Person in the Brief

Jun 1, 2026

2 views

82%

Why Sustainable Products Fail When They Ignore the Category in the Customer’s Mind

Why Sustainable Products Fail When They Ignore the Category in the Customer’s Mind

May 31, 2026

2 views

The Most Sustainable Website Is the One That Knows What Not to Compete For

The Most Sustainable Website Is the One That Knows What Not to Compete For

May 30, 2026

1 views

84%

A Good Website Should Spend Less Than It Earns

A Good Website Should Spend Less Than It Earns

May 29, 2026

2 views

71%

The Hidden Carbon Cost of Bad UX: Why Competitive Audits Should Start With Sustainability

The Hidden Carbon Cost of Bad UX: Why Competitive Audits Should Start With Sustainability

May 28, 2026

2 views

78%

Why Good Product Thinking Starts When the Plan Breaks

Why Good Product Thinking Starts When the Plan Breaks

May 27, 2026

4 views

91%

Why Sustainable Design Fails When It Assumes the Happy Path

Why Sustainable Design Fails When It Assumes the Happy Path

May 26, 2026

3 views

85%

Why Great Interfaces Are Built With Other People in Mind

Why Great Interfaces Are Built With Other People in Mind

May 25, 2026

5 views

84%

Why Sustainable Products Must Also Win the Category in the Mind

Why Sustainable Products Must Also Win the Category in the Mind

May 24, 2026

3 views

Designing for the User You Did Not Expect

Designing for the User You Did Not Expect

May 23, 2026

3 views

91%

The Real Advantage Is Not Building More, It Is Choosing Better

The Real Advantage Is Not Building More, It Is Choosing Better

May 22, 2026

1 views

58%

The Hidden Metric Behind Great Products: Value That Everyone Can Actually Use

The Hidden Metric Behind Great Products: Value That Everyone Can Actually Use

May 21, 2026

2 views

Why the Best Products Are Designed for the Person You Did Not Expect

Why the Best Products Are Designed for the Person You Did Not Expect

May 20, 2026

2 views

Why Great Ideas Fail When They Stop at the Brain and Start at the Metrics

Why Great Ideas Fail When They Stop at the Brain and Start at the Metrics

May 19, 2026

1 views

90%

Why Sustainable Design Fails When It Becomes a Process

Why Sustainable Design Fails When It Becomes a Process

May 18, 2026

1 views

The Most Sustainable Product Is the One People Actually Need

The Most Sustainable Product Is the One People Actually Need

May 17, 2026

5 views

Why Competitive Audits Fail When You Treat Strategy Like a Process

Why Competitive Audits Fail When You Treat Strategy Like a Process

May 16, 2026

3 views

The Invisible Carbon Cost of a Confusing Idea

The Invisible Carbon Cost of a Confusing Idea

May 15, 2026

1 views

Why Great UX Starts by Asking Whether the Product Should Exist at All

Why Great UX Starts by Asking Whether the Product Should Exist at All

May 14, 2026

3 views

62%

Stop Optimizing the Wrong Thing: Why Good Teams Diagnose Value Before They Design Process

Stop Optimizing the Wrong Thing: Why Good Teams Diagnose Value Before They Design Process

May 13, 2026

1 views

89%

Why Great Products Fail When They Solve the Wrong Problem in the Right Category

Why Great Products Fail When They Solve the Wrong Problem in the Right Category

May 12, 2026

4 views

When Sustainability Stops Being a Feature and Becomes the Product Itself

When Sustainability Stops Being a Feature and Becomes the Product Itself

May 11, 2026

4 views

84%

Designing Products That Waste Less of Everything

Designing Products That Waste Less of Everything

May 10, 2026

3 views

82%

The Real Product Is Not the Interface, It Is the Waste You Refuse to Create

The Real Product Is Not the Interface, It Is the Waste You Refuse to Create

May 9, 2026

3 views

Accessibility Is Not a Feature, It Is the First Test of Good UX

Accessibility Is Not a Feature, It Is the First Test of Good UX

May 8, 2026

2 views

The Most Sustainable Website Is the One That Knows Its Rivals

The Most Sustainable Website Is the One That Knows Its Rivals

May 7, 2026

3 views