YouTube Advertising Costs Explained | Summary and Q&A

9.9K views
September 18, 2022
by
Surfside PPC
YouTube video player
YouTube Advertising Costs Explained

TL;DR

YouTube advertising costs can be controlled by the advertiser, with options to set budgets and optimize for conversions.

Install to Summarize YouTube Videos and Get Transcripts

Key Insights

  • 😫 Advertisers have control over their YouTube advertising budget and spending, with options to set total spend limits or daily budgets.
  • 🇻🇨 Average cost per view on YouTube ads is around 8 cents, but it can vary depending on various factors.
  • 🫠 Average cost per 1000 impressions, or CPM, on YouTube ads is $4.97, but it can also vary based on campaign settings.
  • 💡 Different bid strategies like Target CPA and Maximize Conversions can be used to optimize campaigns for conversions.
  • 🇨🇷 Optimizing for conversions is more important than focusing on cost per view or cost per 1000 impressions.
  • 👨‍💼 Advertisers should determine the value of each conversion for their business to understand the impact of their advertising costs.
  • 🎯 Advertisers can set target CPAs or target CPMs to control their costs and optimize for specific objectives.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be going over YouTube advertising costs so I can answer the question how much does it cost to run YouTube ads now number one and the first thing I want to go over is you as an Advertiser have complete control over what you budget and you have about 99 control over how... Read More

Questions & Answers

Q: How much control do advertisers have over their YouTube advertising budget?

Advertisers have complete control over their budget and spending, with options to set total spend limits or daily budgets.

Q: What is the average cost per view on YouTube ads?

The average cost per view is around 8 cents, but it can vary depending on the campaign budget, targeting, and duration.

Q: How can advertisers optimize their YouTube ads for conversions?

Advertisers can use bid strategies like Target CPA or Maximize Conversions to optimize their campaigns for driving conversions.

Q: What is the average cost per 1000 impressions on YouTube ads?

The average cost per 1000 impressions, also known as CPM, is $4.97, but it can vary based on targeting, campaign duration, and bid strategy.

Summary & Key Takeaways

  • Advertisers have complete control over their YouTube advertising budget and spending.

  • Budgets can be set at the campaign level with a total spend limit, or with daily budgets.

  • Average cost per view is around 8 cents, while average cost per 1000 impressions is $4.97.

Share This Summary 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Explore More Summaries from Surfside PPC 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on: