Why Pre-Ordering Books Matters | Summary and Q&A

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February 14, 2019
by
Ariel Bissett
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Why Pre-Ordering Books Matters

TL;DR

Pre-orders are vital for book success as they support authors, help publishers make strategic decisions, and increase chances of making it on bestseller lists.

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Key Insights

  • 🪈 Pre-orders are crucial for book success and support authors and the publishing industry.
  • 🤝 They help publishers determine how much to invest in marketing, media attention, and foreign deals for debut authors.

Transcript

this video is brought to you by Skillshare it's called Turtles all the way down it comes out on October 10th and it is available for pre-order now friend sign which shop is available to pre-order now if you would like to preorder it that'll be a pre-order put simply is an opportunity to purchase a book before its release date the idea is that you'v... Read More

Questions & Answers

Q: Why are pre-orders important for the success of a book?

Pre-orders give authors' books a better chance of success by showing support from readers and helping publishers make informed decisions about marketing and media attention.

Q: How do pre-orders help debut authors?

Pre-orders are especially important for debut authors as they serve as a quantifiable measure for publishers, impacting marketing budget, media attention, and even foreign deals.

Q: How do pre-orders help publishers make strategic decisions?

Pre-order quantities provide publishers with early indicators of a book's success, leading retailers to increase initial orders and allowing publishers to invest more into the author and the book.

Q: How do pre-orders contribute to bestseller lists?

All pre-orders count towards the first week of sales, which is a major factor in bestseller list rankings. Appearing on bestseller lists increases sales and an author's legitimacy.

Summary & Key Takeaways

  • Pre-orders allow readers to purchase a book before its release date, showing support for the author and the publishing industry.

  • Pre-orders are crucial for debut authors as it helps publishers determine how much to invest in marketing and media attention.

  • Pre-orders contribute to an author's chances of making it onto bestseller lists, increasing sales and legitimacy.

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