Why Building Customer Relationships Is VITAL For Your Business | 30 years of experience in 3 minutes | Summary and Q&A

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July 11, 2020
by
Simon Squibb
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Why Building Customer Relationships Is VITAL For Your Business | 30 years of experience in 3 minutes

TL;DR

Working in a butcher shop at the age of 14 taught the importance of customer relationships and moral integrity in business.

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Key Insights

  • 💪 Building strong relationships with customers is essential for success in business.
  • 👯 Treating people well, including customers, can enhance a brand's reputation.
  • 😀 Maintaining moral integrity, even in the face of incentives, is crucial for personal growth and business success.
  • 🧭 Mistakes and challenges can test an individual's moral compass, but it is important to stay sincere and not compromise one's ethical beliefs.
  • 💪 Having a strong personal belief system helps navigate difficult situations and prevent moral corruption.
  • 🥺 Incentives and bonuses can sometimes lead individuals to make decisions against their moral code.
  • 🌗 Learning from embarrassing moments can have a lasting impact on behavior and decision-making.

Transcript

when I was 14 years old I worked in a butcher shop one of the best experiences of my life it taught me how important is to have a relationship with your customers and ultimately how to treat people well can end up enhancing your brand and ultimately ensuring you beat the big boys even if they come to town with cheaper product the best story I have ... Read More

Questions & Answers

Q: What is the main lesson the narrator learned from working in the butcher shop?

The main lesson the narrator learned is to never sell what you don't have and to maintain moral integrity in business, even when faced with incentives or bonuses.

Q: How did the narrator try to meet the customer's request for a bigger chicken?

The narrator tampered with the scales to make the chicken appear to be four kilos instead of three kilos.

Q: Why did the narrator feel embarrassed after the customer requested two chickens?

The narrator had previously celebrated meeting their target of selling one chicken but felt caught off guard when the customer decided to buy two.

Q: How did this experience shape the narrator's behavior throughout their time in the butcher shop?

The experience taught the narrator to be sincere in every way about the products they had and to avoid compromising their moral code.

Summary & Key Takeaways

  • The narrator reflects on their experience working in a butcher shop at 14, where they learned the significance of customer relationships and treating people well.

  • The owner incentivized the employees to sell all the stock on Saturdays to earn a bonus. One day, a customer requested a chicken, and the narrator tried to meet her requirements by tampering with the scales.

  • The customer ended up buying two chickens instead of one, and the narrator learned the valuable lesson of not selling what they don't have and maintaining moral integrity in business.

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