Whitney Wolfe, Founder and CEO of Bumble and Co-Founder of Tinder | Summary and Q&A

March 30, 2023
Stanford Graduate School of Business
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Whitney Wolfe, Founder and CEO of Bumble and Co-Founder of Tinder


Whitney Wolfe Herd and Katrina Lake discuss their experiences as successful entrepreneurs and the future of their businesses in a fireside chat.

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Key Insights

  • 👍 Being underestimated can be an opportunity to fly under the radar and prove doubters wrong.
  • ðŸ’Ą Believing in oneself is crucial, especially when others may doubt or dismiss one's ideas.
  • ❓ AI is transforming industries and can be harnessed for more efficient processes and personalized experiences.
  • ðŸĪŠ Building a brand goes beyond the product itself and requires careful thought about the personality, values, and ethos of the company.
  • ðŸ—Ŋïļ Finding potential beyond a resume is important in hiring, as individuals with the right values and attributes can contribute to a positive company culture.
  • ðŸ‘Đ‍ðŸ’ŧ Women supporting and mentoring each other is essential for success in entrepreneurship and the tech industry.
  • 😀 Churn in dating apps can be turned into a marketing engine if users have positive experiences, leading to word-of-mouth recommendations.


[MUSIC] It's great to see everybody come out. This is an amazing event. We have Whitney Wolfe Herd and Katrina Lake. We're going to do a fireside chat and then we'll do about 20 minutes or so of Q&A. Just a couple of people I want to thank. I want to thank the Bumble team, Caroline, Sam and Laura, for all the work you all put into making this event... Read More

Questions & Answers

Q: How did you navigate challenging moments and develop resilience as entrepreneurs?

Both Wolfe Herd and Lake emphasize the importance of their mission, their customers, and their teams in pushing through difficult times. They focus on finding solutions and staying motivated by the positive impact their businesses have on individuals.

Q: How did you handle the struggle of raising money as a woman in the tech industry?

Wolfe Herd acknowledges the systemic challenges that women face in raising money, but remains hopeful that the narrative is shifting. She believes that as more investors recognize the potential and value in products and services for women, the allocation of funding will change.

Q: How do you maintain a positive and supportive company culture as you scale and hire new talent?

Wolfe Herd stresses the importance of hiring good humans and looking for potential beyond just a resume. As the company grows, it is necessary to strike a balance between experience and values-aligned individuals to maintain the unique culture.

Q: Who have been your role models and mentors throughout your entrepreneurial journeys?

Lake mentions Wolfe Herd as a role model and the inspiration for her own success. Wolfe Herd expresses admiration for Lake and credits her as a source of support and guidance. Both entrepreneurs emphasize the significance of mentorship and giving back to aspiring entrepreneurs.


Whitney Wolfe Herd and Katrina Lake, successful entrepreneurs, discuss their experiences and insights in a fireside chat. They touch upon topics such as resilience, raising money as women entrepreneurs, the impact of going public, the importance of brand and mission, the future of dating, and hiring strategies. The conversation highlights the challenges they have faced and the opportunities they see in their respective industries.

Questions & Answers

Q: What are some of the challenging moments you have faced as entrepreneurs, and how did you find the resilience to get through them?

Both Whitney and Katrina share their experiences of facing various challenges as entrepreneurs. They emphasize that the mission, customers, and teams play a crucial role in keeping them motivated. They also mention the importance of having a support system, seeking inspiration from others, and focusing on the positive impact they are making.

Q: How do you navigate the loneliness that comes with being a CEO?

Whitney and Katrina discuss the loneliness that often accompanies the role of a CEO. They liken it to parenting, where you have to put on a brave face and show up for your team, even when you may be feeling unsure or stressed. They find strength in the impact they are making and the support they receive from each other and their teams.

Q: What are your thoughts on the challenges women face in raising money and how do you see the dynamic changing?

Whitney and Katrina acknowledge the difficulties women face in raising money and the lack of diversity in the investment landscape. They express hope for change, citing the shifting narrative around women customers and the emergence of markets focused on women's health and needs. They also emphasize the importance of positive examples and successful women entrepreneurs inspiring future generations.

Q: How do you approach building a brand and ensuring it aligns with your mission and values?

Whitney and Katrina emphasize the importance of being intentional about the brand and ensuring it aligns with the mission and values of the company. They discuss the need to consider the personality of the brand, how it makes people feel, and how it reflects the values they stand for. They highlight the importance of being thoughtful about every detail of branding and the impact it has on the long-term success of the company.

Q: What is the future of dating and how do you see it impacting gender dynamics between men and women?

Whitney shares her perspective on the future of dating, noting the shift away from the swipe era towards a more personalized and meaningful connection. She envisions a hybrid approach that combines online dating with a focus on safety, inclusivity, and allowing people's personalities to shine through. She believes this shift will ultimately impact gender dynamics by placing greater emphasis on kind connections and pro-social behavior.

Q: How do you train your mind to have positive grit in the face of rejection?

Whitney emphasizes the importance of self-belief and being your own advocate. She encourages individuals to believe in themselves even when others doubt them. She acknowledges that self-belief is not always easy, but it is essential for maintaining a positive mindset and using rejection as motivation to succeed.

Q: How did you develop your hiring strategy, especially in the early stages of building your company?

Whitney explains that in the early stages, she looked for good humans who showed potential rather than solely focusing on resumes. She sought individuals who aligned with the values and mission of the company and displayed qualities that could contribute to its success. As the company scaled, she acknowledges the need for a blend of experienced professionals and individuals with potential to maintain the magic and balance within the organization.


Whitney Wolfe Herd and Katrina Lake offer valuable insights into the challenges and opportunities of being entrepreneurs. They emphasize the importance of resilience, self-belief, and surrounding oneself with a supportive network. They highlight the need for diversity and inclusivity in the investment landscape and the impact of women entrepreneurs in driving change. Both underscore the significance of brand and mission alignment, with a focus on creating positive connections and experiences for customers. They also touch upon the evolving landscape of dating and the role of technology in shaping gender dynamics. Finally, they discuss the importance of thoughtful hiring strategies that value both experience and potential.

Summary & Key Takeaways

  • Whitney Wolfe Herd is the founder and CEO of Bumble, a dating app that empowers women to make the first move. She discusses the mission and growth of Bumble, as well as the importance of creating spaces for healthy relationships.

  • Katrina Lake is the founder and CEO of Stitch Fix, an online personal styling service. She shares her journey of building and taking her company public, highlighting the challenges and resilience required as an entrepreneur.

  • Both entrepreneurs discuss the importance of believing in oneself, the impact of AI in their respective industries, and the need for inclusivity and safety in their products.

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