What to Share on Social Media | Social Media Content | Summary and Q&A

TL;DR

Learn how to effectively use social media for your business and gain more engagement by posting content that is helpful, true to your brand, has a clear goal, and by leveraging your top-performing posts.

Key Insights

• 🥅 Mindfully choose content for social media that is helpful, true to your brand, and has a clear goal.
• 🎓 Organize your content into categories such as inspiration, education, and community.
• 🏣 Pay attention to your analytics and engagement to identify top-performing posts and create more similar content.
• 🎯 Utilize the "six degrees of separation" strategy to attract your target audience indirectly.
• 🤩 Posting frequency varies across platforms, but consistency is key.
• 🏣 Quality content is paramount, regardless of posting frequency.
• 😒 Use social media stories to post additional content without overwhelming your audience.

Transcript

Hew boss, it's Sunny Lenarduzzi. Welcome to The Sunny Show for the bright side of branding, business, and being your own boss. Okay, so you know you should be using social media for your business, but you have no idea what to post. Does this look familiar at all? Okay, I'm going to post a picture on Instagram for my business. Ah screw it, I'll just... Read More

Questions & Answers

Q: Why is it important to be mindful of what you post on social media?

Being conscious and strategic about your social media posts ensures that your content is helpful to your ideal target audience and aligns with your brand. It also helps you set clear goals and achieve them through your posts.

Q: How can organizing content into different categories benefit your social media strategy?

Organizing content into inspiration, education, and community categories helps you diversify your content and cater to different interests and needs of your audience. It also provides a structure and makes it easier to come up with ideas for regular posting.

Q: How can you leverage your top-performing posts?

By paying attention to your engagement and analytics, you can identify the types of content that resonate well with your audience. Creating more content similar to your top-performing posts increases the chances of engaging your audience and attracting new followers.

Q: Can you post content unrelated to your business on social media?

Yes, the "six degrees of separation" strategy allows you to post content that is indirectly related to your business but still attracts your target audience. By focusing on topics such as entrepreneurship, mindset, and education, you can engage your audience without directly promoting your products or services.

Summary & Key Takeaways

• Tip #1: Be conscious and strategic about what you post on social media. Ask yourself if the content is helpful to your target audience, who it is for, if it is true to your brand, and what the goal of the content is.

• Tip #2: Organize your content into three categories: inspiration, education, and community. Inspirational content evokes emotions and inspires action, educational content teaches and builds momentum, and community content showcases your customers.

• Tip #3: Pay attention to your analytics and engagement. Identify your top-performing posts and create more similar content to increase engagement and attract your target audience.