What's the Difference Between an Amazon FBA Listing Hijacker vs Unauthorized Reseller? How to Report | Summary and Q&A

TL;DR

Hijackers change product data and sell unauthorized items, while unauthorized sellers simply show up on a listing and sell legitimate products sourced from the distributor.

Key Insights

• ❓ Unauthorized sellers can negatively impact sales and visibility for original sellers on Amazon.
• 💱 Hijackers pose a greater threat, as they change product data and sell knockoff items.
• ❓ Utilizing the brand registry portal is crucial in addressing both hijackers and unauthorized sellers.
• 🍵 Distributors selling on Amazon without authorization can be handled through communication and agreements.
• 🏛️ Building a community around a brand can help in minimizing the impact of unauthorized sellers.
• 📛 Trademarked brand names are beneficial in protecting listings from hijackers.
• 💨 Reporting violations through the brand registry portal is an effective way to combat hijackers and counterfeit products.

Transcript

what's the difference between a hijacker and just an unauthorized seller showing up on your listing my name is stephen pope and i'm the founder of my amazon guy and i'll answer that in this video so simply put somebody who just shows up on your amazon listing is doing so because they have sourced your item through your distribution or perhaps again... Read More

Questions & Answers

Q: What is the difference between an unauthorized seller and a hijacker on Amazon?

Unauthorized sellers show up on a listing and sell legitimate products. Hijackers take over a listing by changing data, reviews, and brand name, and may sell knockoff items.

Q: How can unauthorized sellers affect sales on Amazon?

Unauthorized sellers compete for the buy box, potentially taking sales away from the original seller. This can result in lower sales and decreased visibility for the legitimate seller.

Q: What can be done to deal with hijackers on Amazon?

If a hijacker changes the brand name, the original seller should try to change the data back and lock down the listing with a trademark. Utilizing the brand registry portal can help in reporting and addressing hijackers.

Q: How can unauthorized resellers be handled on Amazon?

Unauthorized resellers should be dealt with through a distribution agreement. Sellers should ensure that resellers sign an agreement that prohibits them from selling on Amazon.

Summary & Key Takeaways

• Unauthorized sellers show up on an Amazon listing and compete for the buy box, affecting the original seller's sales.

• Hijackers, on the other hand, take over a listing by changing product data, reviews, and brand name.

• Hijackers sell knockoff items, while unauthorized sellers sell genuine products from the distributor or through rebate programs.