What Days Convert Best on Amazon? Sunday/Mondays | Summary and Q&A

TL;DR

The best days to sell and convert traffic on Amazon are Sundays and Mondays, with Monday having a 5% improvement in conversion rates and Sunday having a 4.2% improvement.

Key Insights

• ☠️ Conversion rates are highest on Mondays and Sundays on Amazon.
• 😘 Fridays consistently have the lowest conversion rates.
• ⚾ Exceptions to the trend could occur based on specific product categories.
• 🥳 Day parting or week parting for advertising may not necessarily yield better results.
• 🫠 It's important to analyze data beyond initial ad clicks, as conversions can occur even days later.
• 🥳 Natural fluctuations in sales based on the day of the week are common on Amazon.
• 😘 Friday nights are typically a low point for sales.

Transcript

what days of the week convert the best on amazon my name is stephen pope i'm the founder of my amazon guy and in this video i will talk about why sunday and monday are the best days to sell and convert traffic on amazon selling on amazon is difficult it's everything but passive income i share videos like this one to help amazon sellers on their jou... Read More

Questions & Answers

Q: Why are Sundays and Mondays the best days to sell on Amazon?

Sundays and Mondays have the highest conversion rates on Amazon, meaning more customers are making purchases on these days. This could be due to people having more free time to shop on weekends and preparing for the week ahead.

Q: Is it recommended to do day parting or week parting for advertising based on this data?

No, day parting or week parting may not yield better results. While purchases are concentrated on Sundays and Mondays, shopping still occurs throughout the week. It's important to maintain visibility and remain top of mind for potential customers throughout the week.

Q: Are there specific product categories that deviate from this trend?

Yes, there may be exceptions based on the category of items being sold. For example, if you sell health products, weekdays might perform better due to people's focus on fitness during those days. It's important to analyze your specific category and adjust your strategies accordingly.

Q: Why does Friday have the lowest conversion rates?

Fridays tend to have the lowest conversion rates on Amazon. This is likely due to people being more focused on other activities as they approach the weekend. It's important to consider this dip in sales when analyzing data and setting expectations.

Summary & Key Takeaways

• Monday has the highest conversion rates on Amazon, followed by Sunday.

• Throughout the week, conversion rates gradually decrease from Tuesday to Friday.

• Friday is typically the worst converting day on Amazon.