What Content Should You Create For Your Business??? | Summary and Q&A

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March 11, 2021
by
Simon Squibb
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What Content Should You Create For Your Business???

TL;DR

The founder of Allergen Club seeks advice on how to create content and build a personal brand on TikTok.

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Key Insights

  • 🏛️ TikTok offers opportunities for startups to create engaging content and build a personal brand.
  • 🧑‍🍳 Leveraging a niche within TikTok, such as cooking with specific ingredients, can attract an audience.
  • 📶 It is important to find a content strategy that aligns with strengths and weaknesses.
  • ❓ Mixing personal content with brand-related content can make the content more relatable.
  • 😋 Content related to food labeling and diet tips can be popular on TikTok.
  • 💨 Being in front of the camera is not the only way to create content on TikTok.
  • 🕴️ Brands should adapt TikTok content to suit the platform's audience.

Transcript

no i think you don't need to be the person standing in front of the camera saying oh you should read the food labels that wouldn't even be that interesting um so you know use your usual weaknesses your strength see you have uh two minutes please come up and tell us what you're about and how we can help you hi thanks for all the content i will defin... Read More

Questions & Answers

Q: How can the founder of Allergen Club utilize TikTok for content creation and personal branding?

The founder can start by finding a niche within TikTok, such as cooking with specific ingredients, to create engaging content. It is also recommended to leverage strengths and weaknesses when creating content and not limit it solely to Allergen Club-related topics.

Q: What type of content should the founder put out on TikTok?

The founder can create content around cooking and showcasing what's in various food products, like Marks and Spencer's, to educate their audience. They can also share diet tips and tricks from dietitians related to reading food packaging for allergy information.

Q: Is it necessary to be in front of the camera to create content on TikTok?

No, being in front of the camera is not the only way to create content on TikTok. There are various ways to create engaging content, and the founder can find their unique approach that aligns with their strengths and weaknesses.

Q: Should the founder mix in personal content or focus solely on Allergen Club-related content?

It is recommended to mix in personal content to make the content more relatable and interesting. However, the founder should also ensure that the content is relevant and adds value to their target audience.

Summary & Key Takeaways

  • The founder of Allergen Club, a startup focusing on food allergies and alternative diets, wants to utilize TikTok for content creation and personal branding.

  • They are unsure of what type of content to create and whether to mix in personal content or stick solely to Allergen Club-related content.

  • The person providing advice suggests finding a niche within TikTok, such as cooking with specific ingredients, and creating content around that. They also emphasize the importance of leveraging strengths and weaknesses when creating content.

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