​What are your Favorite Amazon Product Research Methods? | Summary and Q&A

TL;DR

Join Jason Master Mateo for a weekly live Q&A session where he provides expert advice and insights on selling on Amazon.

Key Insights

• 👨‍🔬 Leveraging SQP reports and keyword research tools can provide valuable insights for SEO and PPC targeting.
• 👨‍💼 The Amazon Trademark service is not limited to Amazon sellers and can be used for trademark registration for any business idea.
• 👨‍🔬 Using product research tools like the Product Opportunity Explorer can help identify potential niches and products to launch.
• 🫠 Targeting specific categories or competitor products in your sponsored ads can increase the visibility of related brands.
• 😜 Managing inventory and avoiding stockouts is crucial for maintaining sales and ranking on Amazon.
• 👨‍🔬 The browse node and category settings are important for search optimization and should be monitored for accuracy and relevance.
• 🫠 Optimizing sponsored brand and display ads can contribute to boosting sales and increasing brand visibility.
• 🫠 Utilizing PPC campaigns and adjusting bids can help improve ad performance and drive sales.
• 👨‍🔬 Plural keywords may help optimize search visibility and should be used when relevant.

Transcript

it's a weekly my Amazon guy live q a I'm Jason Master Mateo foreign thank you thank you foreign [Applause] foreign [Applause] foreign five more minutes and we'll be live on the my Amazon guy live q a with Jason Master Mateo weekly Fridays at 12 Eastern [Applause] [Applause] thank you foreign [Applause] [Applause] [ Read More

Questions & Answers

Q: Is it fine to use SQP reports for SEO and PPC keyword targeting instead of tools like Cerebro?

Yes, using SQP reports is a good method because it provides data directly from Amazon, while tools like Cerebro provide additional insights. However, using both can be beneficial for research and analysis purposes.

Q: Can I obtain a trademark for a new business idea not related to Amazon through the Amazon Trademark service?

Yes, the Amazon Trademark service offered by My Amazon Guy is not limited to Amazon sellers, so they can help with trademark registration for any business idea, regardless of its connection to Amazon.

Q: What are some recommended product research methods for determining which products to launch or which niche to build a brand in?

Using tools like the Product Opportunity Explorer and keyword reports can provide insights into popular search terms and potential niches. It's also important to consider factors such as search trends, customer needs, and competitor analysis when making decisions.

Q: How can I get sponsored ads from brands related to my search term to appear when customers search for those terms?

By targeting the relevant category or competitor products in your ads, you can increase the chances of brands related to your search term appearing. This can be achieved through category campaigns or specific targeting methods.

Summary & Key Takeaways

• My Amazon Guy hosts a weekly live Q&A session with Jason Master Mateo, where they answer questions related to selling on Amazon and provide advice on various topics.

• The conversation covers topics such as product research strategies, trademark-related queries, and tips for determining which products to launch or what niche to build a brand in.

• They also discuss the benefits of using SQP reports for SEO and PPC keyword targeting, as well as the advantages of using the product opportunity explorer tool for finding new product ideas.

• Jason and his team also provide recommendations for managing inventory, dealing with changes to browse nodes, and optimizing sponsored brand and display ads to increase sales.