Watching LAME 2022 Super Bowl EV Ads For The First Time | Summary and Q&A

TL;DR

Electric vehicle commercials during the Super Bowl are unlikely to generate significant sales for legacy automotive manufacturers, but they may lead consumers to research and ultimately choose Tesla.

Key Insights

• 🖤 Legacy automotive manufacturers' Super Bowl commercials for electric vehicles lack significant information about the products.
• 🫡 The advertising approach relies heavily on leveraging emotions and celebrities rather than emphasizing product features and specs.
• 🥺 Consumers exposed to these commercials may be prompted to research electric vehicles, leading them to choose Tesla due to its superior offerings.
• 🛻 Legacy manufacturers appear to be hesitant to advertise electric pickup trucks to their traditional pickup truck buyer demographic.
• 🖤 The commercials reflect a lack of commitment to electric vehicles, with manufacturers focusing more on their profitable internal combustion engine (ICE) sales.
• ❓ Tesla's success without any paid advertising suggests that superior products can sell themselves.
• ❓ The commercials may have limited impact on sales, but they are likely to result in increased sales for Tesla due to informed consumers choosing its superior options.

Transcript

in this video i'll be reacting to some of the eevee electric vehicle commercials that have just run during the super bowl millions upon millions of dollars spent advertising these forthcoming products from legacy automotive manufacturers who are likely to go bankrupt before the decade ends these ads likely ultimately to be in vain i also have a str... Read More

Questions & Answers

Q: Why are legacy automotive manufacturers advertising electric vehicles during the Super Bowl?

Legacy manufacturers are trying to compete with Tesla's dominance in the electric vehicle market and hope to generate sales from the Super Bowl audience.

Q: Why do the commercials lack important product information?

Legacy manufacturers may avoid highlighting specs and features to prevent a direct comparison with Tesla, as Tesla tends to outperform their products in various aspects.

Q: Are these commercials likely to result in sales for the advertised products?

While the commercials may lead to a few sales, the lack of substantial information is likely to prompt consumers to do their research, often leading them to choose Tesla's superior offerings.

Q: What is the main strategy behind leveraging celebrities in the commercials?

By using well-known personalities like Dr. Evil and Arnold Schwarzenegger, legacy manufacturers attempt to evoke positive emotions and create a connection between the celebrities and their brands. However, this does not address the product's features and advantages.

Summary & Key Takeaways

• Legacy automotive manufacturers are spending significant amounts on Super Bowl ads for electric vehicles.

• The commercials lack substance and fail to highlight important features and specs of the products.

• Advertising largely targets emotions and leverages celebrities without providing informative content.

• The lack of information in the commercials may lead consumers to do their research, ultimately favoring Tesla over the advertised products.