Walmart Vs. Amazon FBA : ANY Amazon FBA Questions Answered LIVE by Steven Pope My Amazon Guy | Summary and Q&A
TL;DR
Join Stephen Pope, founder of My Amazon Guy, in a weekly Q&A session where he answers various questions related to Amazon selling and provides valuable insights and advice.
Key Insights
- ☄️ Inventory limits are a concern, with potential updates coming in March.
- ❓ Amazon aggregators are becoming a significant presence in the marketplace.
- 🚗 Auto campaigns are underrated and can offer successful sales strategies.
- 💌 Email review programs are currently ineffective, and Vine remains the best option.
- ™️ Trademarks and brand registry are vital for brand protection and benefits on Amazon.
- ❓ Transitioning from aggressive PPC campaigns to focus on organic sales requires careful monitoring and adjustment.
- 💀 SKU limitations may undergo changes, potentially increasing the limit to 1000.
- ❓ The grocery category on Amazon is experiencing significant growth, offering opportunities for sellers.
Transcript
to the my amazon guy weekly q a tuesdays 1pm i appreciate you joining me today you can start asking your questions in the comment section now we'll be taking as many questions as come in today uh josh i appreciate the compliments starting soon music is spectacular found it on youtube uh slapped my own logo on it it was a free license so i'm glad i ... Read More
Questions & Answers
Q: Should I wait for products to become available before creating a removal order?
If your inventory is reserved and you're unable to place a removal order, you can ask Amazon to move inventory out of reserved status. However, if the item is inactive, you won't be able to place a removal order.
Q: Besides Vine, are there any other effective ways to generate reviews?
Email review programs are currently not effective. While tools like Feedback Whiz and Feedback Genius exist, they haven't shown significant benefits. The Early Reviewer Program and external traffic are alternatives worth exploring.
Q: Can I sell products on a listing that has a brand name not matching the USPTO category?
Yes, even if your trademark is in a different category from the listing, you can still gain access to brand registry benefits and sell products through that listing. However, be aware that short brand names may face brand node ID competition.
Q: How should I transition from aggressive PPC campaigns to increase organic sales?
The strategy depends on your product category and current ACoS. In general, gradually reduce PPC spend while focusing on SEO and maintaining a balanced ACoS. Monitor performance and adjust over time to find the optimal balance.
Summary & Key Takeaways
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Stephen Pope discusses a variety of Amazon-related topics, including account management, inventory limits, SEO, auto campaigns, and review generation.
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He mentions the possibility of an update to Amazon's SKU limitation, potential changes in Amazon aggregators, and the effectiveness of email review programs.
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Stephen also talks about the importance of trademarks and brand registry, transitioning from aggressive PPC campaigns to increase organic sales, and how to handle product listings with brand mismatches in the USPTO.