Unscripted with @jrichlive ft. Allison Barr Allen (Co-Founder & COO @fast6360) | Summary and Q&A

April 23, 2021
GGV Capital U.S.
YouTube video player
Unscripted with @jrichlive ft. Allison Barr Allen (Co-Founder & COO @fast6360)


Allison Barr Allen, CEO and Co-founder of Fast, discusses her background in Uber, the challenges of starting a company, and the vision behind Fast's one-click checkout solution for the internet.

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Key Insights

  • ✋ Experience in a high-growth startup can provide valuable knowledge and skills for those aspiring to become founders themselves.
  • 🗯️ Building a company requires constant recruiting efforts, shaping the right culture, and investing in people and performance reviews.
  • ☠️ Fast's one-click checkout solution addresses the identity problem in online transactions, streamlining the payment process and increasing conversion rates.
  • 🐕‍🦺 The company's future plans include expanding its product offerings, revolutionizing the checkout experience, and exploring financial services and personalization opportunities.
  • 👨‍💼 The e-commerce market, especially in the U.S., has significant untapped potential, with emerging business models and payment methods yet to be fully explored.
  • 🤪 Fast envisions going public and becoming a leading player in the growing digital payments market.
  • 👶 The COVID-19 pandemic has created new opportunities for online communities and platforms to connect and support early-stage founders, expanding access to resources and networks.


allison how are you good how are you i'm just going to adjust my zoom here so you're at the top and i'm looking at you as opposed to the bottom of my screen um great to see you you as well happy uh happy thursday it sounds like you've already had a busy day um i have lots of back-to-back meetings but we're all becoming zoom zombies at this point so... Read More

Questions & Answers

Q: What problem does Fast's one-click checkout solve?

Fast's one-click checkout addresses the identity problem in online transactions by allowing users to log in and verify themselves once across multiple websites, eliminating the need for repetitive form filling.

Q: How does Fast's one-click checkout benefit businesses?

Implementing Fast's one-click checkout increases conversion rates by simplifying the checkout process, resulting in a seamless and efficient customer experience. This, in turn, helps businesses grow and improves their online presence.

Q: What challenges did Fast face in its early stages?

Building the core platform and infrastructure from scratch was a significant challenge, along with recruiting a strong team, refining performance reviews and compensation, and shaping the company's culture.

Q: What is Fast's vision for the future?

In the next year, Fast aims to scale its platform, increase adoption, and expand its product offerings. The company envisions becoming a comprehensive solution for online businesses, revolutionizing the checkout experience, and exploring opportunities in financial services and personalization.

Summary & Key Takeaways

  • Allison Barr Allen, former Uber employee, co-founded Fast, a company that aims to solve the identity problem in online checkout processes.

  • Fast's one-click checkout streamlines the payment process by reducing friction between consumers and businesses, resulting in increased conversion rates for websites.

  • The company's goal is to build a comprehensive platform for online businesses, expanding beyond checkout to include purchase experience, financial services, and personalization.

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