Top 5 Amazon PPC Advertising Mistakes - Tip 3 May Surprise You | Summary and Q&A

TL;DR

Avoid these common mistakes in Amazon PPC to save money and increase revenue.

Key Insights

• 👋 Neglecting good keywords in auto and broad match campaigns can limit campaign performance and hinder sales potential.
• 🤑 Regularly analyzing search terms helps identify successful keywords and eliminate ineffective ones through negations.
• 🥶 Avoid turning off successful old campaigns as they tend to perform better with time.
• 🎮 Controlling costs effectively involves limiting campaigns by bid rather than budget.
• 🫠 Optimizing product images can considerably improve click-through rate (CTR) and increase ad visibility.

Transcript

when it comes to Amazon PPC there's a lot of things you need to avoid doing or you're going to make some costly mistakes my name is Stephen Pope I'm the founder of my Amazon guy we're going to dive straight into the top five PPC mistakes that I see that are consistently made so let's dive into my account here first thing you're going to notice I ha... Read More

Questions & Answers

Q: What is the first mistake in Amazon PPC mentioned in the video?

The first mistake is neglecting good keywords from auto and broad match campaigns, preventing potential sales.

Q: How often should negations be added to campaigns?

It is recommended to add negations on a weekly basis, based on the search terms and performance data.

Q: Why should old campaigns not be turned off?

Established campaigns tend to perform better over time, and turning them off can disrupt campaign effectiveness. Instead, consider optimizing and restructuring them if necessary.

Q: How should campaigns be limited to control costs effectively?

Instead of limiting campaigns by budget, it is advisable to lower bids to optimize campaign performance and cost control.

Q: How can CTR be improved in Amazon PPC?

Optimizing product images can significantly improve CTR, leading to increased ad visibility and potential sales.

Summary & Key Takeaways

• Neglecting good keywords in auto and broad match campaigns can hinder campaign performance and potential sales.

• Regularly review search terms to identify successful keywords and add negations for ineffective keywords to optimize campaigns.

• Avoid turning off successful old campaigns in favor of creating new ones, as established campaigns tend to perform better.

• Limit campaigns based on bid rather than budget to effectively control costs and maximize results.

• Improve click-through rate (CTR) by optimizing product images, as high CTR leads to more ad visibility and potential sales.

• Bonus Tip: Never go out of stock to maintain consistent PPC performance and avoid disrupting campaign effectiveness.