TOMS, Blake Mycoskie | How to Make BIG Marketing Moves to Grow Your Brand | Summary and Q&A

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January 18, 2019
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Behind the Brand
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TOMS, Blake Mycoskie | How to Make BIG Marketing Moves to Grow Your Brand

TL;DR

Tom's founder reflects on the moment that inspired him to use his platform to address gun violence.

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Key Insights

  • πŸ‡ΈπŸ‡Ή The founder of Tom's had a transformative moment that inspired him to shift his focus from entrepreneurship to addressing social issues.
  • πŸ‚ The board initially questioned Tom's credibility but was convinced by the founder's conviction and passion for making a difference.
  • πŸ’¨ Tom's recognizes the power of grassroots activism and is using postcards as a way for individuals to engage with their representatives.
  • πŸ”« The campaign aims to create a spectacle and draw attention to the importance of universal background checks in preventing gun violence.
  • πŸ”« Tom's believes that their contribution and actions can make a difference in influencing bipartisan legislation on gun control.
  • 🧍 The founder's personal experience with gun violence further amplified his determination to take a stand against this issue.
  • πŸ™Š The campaign has already mobilized a significant number of Americans to speak out against gun violence in a short period of time.

Transcript

it was one of these moments and I didn't even have this moment when I started Tom's a lot of people asked me when I started Tom's like did you have like a Tiffany was there like a vision was there note from God like what was it that caused you to go from like an entrepreneur or just starting businesses to make money to like I want to create a compa... Read More

Questions & Answers

Q: What was the moment that inspired the founder of Tom's to take a stand against gun violence?

The founder was inspired after a shooting close to his family, which made the issue of gun violence personal and urgent for him.

Q: How did the board initially react to the founder's idea of addressing gun violence?

The board questioned the credibility of Tom's to engage in the issue, but the founder argued that Tom's was not just a shoe company but a movement for a better tomorrow.

Q: How did the founder convince the board to support his initiative?

The founder expressed his conviction and passion for making a difference, assuring the board that this was the right thing to do and would re-engage and motivate the Tom's movement.

Q: What is the vision behind Tom's campaign against gun violence?

The vision is to raise awareness about the importance of universal background checks, with the goal of creating a safer future. They are using postcards as a way for Americans to make their voices heard by their representatives.

Summary & Key Takeaways

  • The founder of Tom's shares the moment that inspired him to shift his focus from entrepreneurship to creating a company to help people.

  • After a shooting close to his family, he realized the urgency and personal impact of gun violence, leading him to take a stand and make a difference.

  • Despite pushback from the board, he convinced them that Tom's, as a movement, had the credibility and responsibility to engage in the issue of gun violence.

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