Three Customer Acquisition Channels That Actually Work [1.2] | Summary and Q&A

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April 1, 2020
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Ahrefs
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Three Customer Acquisition Channels That Actually Work [1.2]

TL;DR

Content marketing through a blog can greatly benefit customer acquisition through word of mouth, search engine rankings, and advertising.

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Key Insights

  • 🔍 People discover products and services to buy online through recommendations from friends, word of mouth on social networks, search on Google, and advertising.
  • 👟 An e-commerce store like lacesout.net can generate word of mouth by pleasing customers, leading to recommendations and positive experiences.
  • 🔎 lacesout.net ranks well in organic search results for keywords related to their products, allowing them to reach customers expressing direct intent.
  • 📣 lacesout.net does not seem to be running any advertising campaigns, suggesting that they are satisfied with word of mouth and search as customer acquisition channels.
  • 📚 The blog on lacesout.net drives customers through content marketing, with articles ranking for over 600 search queries and generating interest in the products.
  • 💬 The blog also contributes to word of mouth as people share and recommend articles teaching unique ways to tie shoelaces, creating buzz on social media.
  • 💰 Blogging can be a cost-effective way to promote products indirectly, as content promoting a product can have a higher conversion rate than a direct sales page.
  • 📈 Creating a blog can significantly expand a business's reach across all three major customer acquisition channels, leading to increased interest in content marketing.

Transcript

Part 2: Three main customer acquisition channels. Let's take a moment to step back and look at the big picture. How do people discover products and services to buy online? First of all, nothing beats a recommendation from a friend or someone you respect. Great products generate a lot of buzz on social networks and this drives sales like a charm. Th... Read More

Questions & Answers

Q: What are the three main customer acquisition channels discussed in the content?

The three main customer acquisition channels discussed are word of mouth, search engine rankings, and advertising.

Q: How does word of mouth contribute to customer acquisition?

Word of mouth is a powerful customer acquisition channel that relies on positive customer experiences and recommendations from friends or respected individuals. Satisfied customers who have had a positive experience with a company are likely to share and recommend the company's products or services to others.

Q: How does search engine optimization (SEO) contribute to customer acquisition?

SEO helps a website rank well in search engine results for relevant keywords. This means that when customers search for products or services related to a website's offerings, they are more likely to discover the website and become potential customers. Direct intent searches, where customers search specifically for what they need, are particularly valuable as they indicate high purchase intent.

Q: How does content marketing through a blog contribute to customer acquisition?

Content marketing through a blog can contribute to customer acquisition in multiple ways. Firstly, it can generate word of mouth by providing valuable and shareable content. Additionally, it can improve search engine rankings by targeting relevant keywords and driving organic traffic to the website. Lastly, content promoting a product or service can have higher conversion rates compared to direct sales pages, making it an effective advertising channel.

Summary & Key Takeaways

  • Word of mouth is a powerful customer acquisition channel, and a positive customer experience can lead to recommendations and referrals.

  • Search engine optimization (SEO) can drive customers to a website by ranking well for relevant keywords, leading to direct intent searches.

  • Content marketing through a blog can create buzz, generate word of mouth, and provide valuable information to customers, driving them to the website and increasing conversions.

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