The YouTube Community is Imaginary | Summary and Q&A

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December 29, 2017
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The YouTube Community is Imaginary

TL;DR

YouTube is an imagined community, similar to a nation, with its own unique features and gateways to membership.

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Key Insights

  • ❓ YouTube is an imagined community where individuals feel a sense of connection and commonality.
  • 🥳 Language, race, religion, and country of birth are used to construct the imaginary YouTube community.
  • ❓ Social and material gateways, such as events and relationships, contribute to a sense of community membership.
  • 🤑 The monetization aspects of YouTube, such as making money for Google, are rarely discussed in relation to community membership.
  • 💡 The idea of a YouTube trade union to advocate for common interests among creators is not widely supported.
  • ❓ Moments of feeling like part of the YouTube community can be powerful and emotionally resonant.
  • ❓ Personal relationships with other YouTubers contribute to a sense of community and friendship.

Transcript

the philosophy of youtube Because the medium is the message i remember when i started out doing youtube i was aware that, what i was making Was very niche And i've since learned that that is in fact a good thing and i embrace it now but at the time i was aware of this Nebulous thing called the youtube community and i was also aware that i didn't re... Read More

Questions & Answers

Q: What is an "imagined community" in the context of YouTube?

An imagined community is when individuals feel a sense of connection and commonality with others, even though they may never meet or interact with them directly.

Q: How do language and race contribute to the construction of the YouTube community?

Language is used to imagine the YouTube community, even though there are people around the world who speak the same language but are not considered part of the community. Race also plays a role in imagining the YouTube community, unfortunately, with some individuals treating certain races as separate categories.

Q: What are some examples of YouTube sub-communities?

Sub-communities on YouTube include the skeptic community, beauty community, vlogging community, and the "gleam team," which consists of popular YouTubers managed by the same company.

Q: What are some moments that made the content creator feel like part of the YouTube community?

Winning a competition hosted by YouTube and being invited to host panels and play games with other YouTubers at events like "Summer in the City" made the content creator feel like a genuine part of the YouTube community.

Summary & Key Takeaways

  • The philosophy of YouTube is based on the idea that niche content is valuable and that being part of the YouTube community is desirable.

  • YouTube is an imagined community, similar to a nation, where individuals imagine a connection and commonality with others.

  • Language, race, religion, and country of birth are factors used to construct the imaginary YouTube community.

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