The Two YouTubes Theory — The Create Unknown | Summary and Q&A

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January 24, 2019
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The Create Unknown
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The Two YouTubes Theory — The Create Unknown

TL;DR

YouTube Rewind 2018 highlighted the division between YouTube's vision of itself and what the community and original creators think of the platform.

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Key Insights

  • 🤪 YouTube Rewind went from a celebration of the platform to a tool for YouTube to express its vision and values.
  • 🙈 The community and creators perceive YouTube differently from how the platform sees itself.
  • 🪈 YouTube Rewind 2018 received record dislikes, indicating the community's dissatisfaction with YouTube's vision.

Transcript

vsauce kevin here and matt something happened in december that garnered a lot of attention online but i'm not quite sure that anyone that i saw at least really put it in the proper context or kind of communicated the significance of this moment and that is that there are now two distinct youtubes and the event that was the watershed moment surround... Read More

Questions & Answers

Q: What is the purpose of YouTube Rewind?

YouTube Rewind was initially meant to celebrate the platform and its top creators while showcasing the unique moments of the year. It later became a tool for YouTube to communicate its vision and values for the future of the platform.

Q: Why did YouTube Rewind 2018 receive so many dislikes?

YouTube Rewind 2018 was heavily criticized by the community for being out of touch and not representing the true essence of YouTube. This led to it becoming the most disliked video on the platform.

Q: How did PewDiePie's Rewind compare to YouTube's Rewind?

PewDiePie's Rewind received overwhelming likes and became the most liked non-music video on YouTube, highlighting the stark difference between YouTube's vision and what the community and creators wanted.

Q: How did the reaction to YouTube Rewind 2018 affect the perception of the platform?

The negative reaction to YouTube Rewind 2018 highlighted a division between YouTube's perception of itself and what the community and creators on the platform see it as. It raised questions about the direction and values of the platform.

Summary & Key Takeaways

  • YouTube Rewind started as a celebration of the platform but evolved into a way for YouTube to express its vision and values for the coming year.

  • In 2018, YouTube Rewind became the most disliked video of all time, signaling a clear distinction between YouTube's perception and that of the creators and community.

  • PewDiePie's Rewind, on the other hand, received overwhelming likes, demonstrating the divide between YouTube's version and the community's version of YouTube.

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