The Purpose of the American Corporation | Summary and Q&A

TL;DR

The purpose of the corporation has shifted from serving stakeholders to focusing on maximizing shareholder value in the short run.

Key Insights

• 🏃 The purpose of the corporation has evolved from serving stakeholders to prioritizing shareholder value in the short run.
• 🍝 CEOs in the past, such as Peter McColough of Xerox, believed in corporate social responsibility and community engagement.
• 😒 The shift towards shareholder value was influenced by academic literature promoting the use of stock options in executive compensation.
• ❓ The data suggests that maximizing shareholder value may not have significantly benefited shareholders compared to the traditional stakeholder approach.

Transcript

What is the purpose of the corporation? This is one of the most controversial and perhaps one of the most important questions that we need to address in this course and that you will need to address as the next generation workforce leaders. Why is this the case? Well, because American CEOs have answered this in two different ways. From the 1940s th... Read More

Questions & Answers

Q: What was the traditional view of the purpose of the corporation?

In the past, the purpose of the corporation was seen as serving stakeholders, including employees, customers, and communities, in addition to shareholders. CEOs believed in social responsibility and community engagement.

Q: How did the view of the purpose of the corporation change?

The view shifted towards maximizing shareholder value in the short run. This change was influenced by academic literature promoting the use of stock options to tie CEO compensation to shareholder value. CEOs started focusing on shareholder value as a primary goal.

Q: Which CEOs exemplified the traditional view of corporate social responsibility?

CEOs like Peter McColough of Xerox believed in being good corporate citizens, prioritizing community development, education, and workforce improvement. Their focus was on creating value for stakeholders beyond just maximizing profits.

Q: Did the shift towards shareholder value benefit shareholders significantly?

The data suggests that shareholders achieved similar returns in both the stakeholder era and the shareholder era. In fact, some restructuring efforts aimed at maximizing shareholder value may have reduced returns. The costs imposed on society need to be considered when evaluating the benefits.

Summary & Key Takeaways

• The purpose of the corporation has changed over time, with a shift towards maximizing shareholder value in the short run.

• CEOs in the past had a broader view of their responsibility, focused on social responsibility and community service.

• Examples of socially responsible companies include Xerox and STANLEY Tools, whose CEOs prioritized community engagement and talent development.