The Political Commodification of YOURSELF! #SELFIE Protest | Summary and Q&A

TL;DR

Selfie politics redefine political activism through personal commodification and profile signaling.

Key Insights

• 😑 Selfie politics transforms activism from collective movements to individualized expressions of political identity.
• ❓ The shift from traditional branding to profiling in marketing parallels the transformation of political campaigning into personal profile creation.
• ↔️ Political campaigns rely on strategies akin to commercial advertising to establish distinct profile differences between left and right.
• 🤳 The intense personal identification with political causes reflects the increasing focus on self-commodification in modern activism.
• 🤕 The slogan "the personal is political" has taken on new meanings in the age of profile marketing, emphasizing the role of politics in shaping personal profiles.

Transcript

All right so today we're trying something  scripted and we're doing this for two reasons  number one the topic is still work in progress so i'm trying to develop an idea and in this way   maybe we can also still get some feedback on it and the second reason is some people   asked for scripts to be published so this  time we actually have a script  ... Read More

Questions & Answers

Q: How does selfie politics reshape traditional notions of political activism?

Selfie politics intertwines personal identity with political causes, turning activism into a form of personal branding and commodification.

Q: What role does outrage play in shaping political loyalty in the current political landscape?

Outrage is effectively utilized in politics to create loyalty akin to brand loyalty, even when the ideological differences are minimal or non-existent.

Q: How has the concept of "the personal is political" evolved in the age of profilicity?

In profilicity, personal identity is affirmed and shaped through political performances, blurring the lines between personal and political identity.

Summary & Key Takeaways

• Selfie politics blur the lines between political activism and personal branding, evident in the intense personal identification with political causes.

• The shift from traditional branding to modern profiling in marketing mirrors the shift in political campaigning towards creating distinct profiles.

• The idea of "the personal is political" takes on a new dimension in the age of profile marketing, where politics becomes a tool for self-commodification.