The Perfect Approach Strategy For Business Partnership | Summary and Q&A

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February 24, 2021
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Simon Squibb
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The Perfect Approach Strategy For Business Partnership

TL;DR

How to approach potential partners for a real estate matching app when you don't have warm introductions or they are overseas.

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Key Insights

  • 👨‍🔬 Doing the necessary research and footwork, such as using LinkedIn and Google searches, can help identify potential partners in overseas companies.
  • 😚 Leveraging your close network for warm introductions is a powerful way to find potential partners and alliances.
  • 🔉 Approach potential partners fearlessly and leverage social media platforms like LinkedIn for initial connections and conversations.
  • 🏛️ Instead of immediately selling, focus on building relationships and seeking their opinions and insights.
  • 🪡 Personalize your communication and make it easy for potential partners to help by tailoring your approach to their interests and needs.
  • 🤗 Taking advantage of the current global situation, where people are more open to conversations, can lead to unexpected opportunities.
  • 💌 Avoid sending generic emails and make your communications personal and tailored to the specific contact.

Transcript

and illinois i know a little bit about your background because we we did speak yesterday i've just realized yeah and i and i um i would say one element is how are you and how can we help you what's your question hello i'm good thank you um so first of all thank you so much for putting this session on i've already learned a lot um and simon i actual... Read More

Questions & Answers

Q: How can I approach potential partners for my real estate matching app if I don't have any warm introductions or they are overseas?

If you lack warm introductions, you can do the footwork by scraping LinkedIn and conducting Google searches to identify the right people to approach. Taking the time to find someone helpful and starting a conversation can lead you in the right direction. It may involve speaking to multiple individuals before reaching the decision-maker.

Q: How can I leverage my close network to find potential partners for my real estate matching app?

Your close network can be a valuable resource. By asking people who know you well and respect your strengths and weaknesses, you can tap into their connections. Introductions from people close to you are powerful and can often be more effective than cold pitching.

Q: Is there a specific approach to follow when reaching out to potential partners for a real estate matching app?

The speaker suggests being fearless and using social media platforms like LinkedIn to connect with people. Instead of directly selling, it is recommended to ask for a quick chat to gain their insights and opinions. By approaching them without a specific ask and focusing on their time and opinion, you may be surprised by their willingness to help.

Q: How should I tailor my communication when approaching potential partners?

To make an impression, it is important to personalize your communication instead of sending generic emails. Mention something specific about the person or their company, and make it easy for them to help. A personalized and tailored approach shows that you have done your research and are genuinely interested in working together.

Summary & Key Takeaways

  • The speaker suggests doing the footwork by scraping LinkedIn and doing Google searches to find the right people to approach in potential partner companies.

  • Another suggestion is to ask people close to you for introductions and recommendations, as they know your strengths and weaknesses.

  • Being fearless and reaching out for a short chat, without immediately trying to sell, can be effective in building connections and potential partnerships.

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