The One Question I Never Wanted, Under Monetized Athletes & Professor Vee | #AskGaryVee Episode 222 | Summary and Q&A

TL;DR

Gary Vaynerchuk has a conversation with a social media professor, Niklas Myhr, about education and marketing, discussing topics such as Snapchat's potential for selling products, recommendations for a young designer, the New York Jets, the most marketable but under-monetized celebrities, and humanizing brands as a CEO using different platforms and media formats.

Key Insights

• 🍉 Snapchat's potential for retail and commerce is uncertain, but Gary believes Facebook will dominate in terms of selling products.
• 🤕 Age bias can be a challenge for young entrepreneurs, but talent and authenticity can overcome it.
• 🇳🇨 Gary's interest in buying the New York Jets might wane if they win the Super Bowl before he has the chance, and he might shift focus to the New York Knicks.
• 🤩 Athletes or celebrities who are not star players but possess charisma and storytelling skills have the potential for under-monetization.
• 🔉 Humanizing brands as a CEO requires getting employees involved in real-life situations and utilizing various social media platforms and media formats.

Transcript

On this episode India turns into the Professor. (hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. Hey everybody this is Gary Vay-ner-chuk and this is episode 222 of The #AskGaryVee Show. Beautiful day in New York City. Dunk is Periscoping oh he's double fisted. I like that. Doing something else. And Indi... Read More

Questions & Answers

Q: What do you think about using Snapchat as a way to sell and buy products with Snap Cash? Would that be Snapchat's next big move?

Gary believes that Snapchat's de-prioritization of Snap Cash suggests they may not focus on it for future monetization. While WeChat's success in China shows the potential of combining content, communication, and retail platforms, Gary predicts Facebook will bring more commerce in the future.

Q: How should a 13-year-old designer present themselves and their business despite facing negativity due to their age?

Gary advises the teenager to embrace their age and talent, being genuine and authentic. Some clients may have preconceived biases, but being true to oneself and creating great work will ultimately lead to success.

Q: Will Gary lose interest in buying the New York Jets if they win the Super Bowl before he has the chance?

Gary reveals his uncertainty about this scenario. He shares his love for the Jets and the possibility that he might shift his sports energy towards the New York Knicks if they don't win a championship soon. Ultimately, it is a scary question for him.

Q: Who is the most marketable celebrity or athlete that is under-monetizing their potential?

Gary believes it is an athlete who is not a star player but possesses charisma and storytelling capabilities. Someone who can leverage their personality and create engaging content, similar to Casey Neistat's vlogs.

Q: As a CEO, how can one humanize their brand and which platforms and media formats should they use?

Gary advises CEOs to get their employees out of the office and into real-life situations to gain practical experience. Additionally, he suggests utilizing social media platforms and media formats such as vlogging, Instagram, and storytelling to humanize the brand and connect with the audience.

Summary & Key Takeaways

• Gary Vaynerchuk invites social media professor Niklas Myhr on the show and they discuss his intern experience at VaynerMedia to learn about the real-world industry.

• They talk about using Snapchat for selling products and the potential monetization of Snapchat as a platform.

• A 13-year-old graphic designer asks for advice on presenting himself and his business despite facing negative reactions due to his young age.

• Gary shares his thoughts on whether he would still be interested in buying the New York Jets if they win the Super Bowl before he gets the opportunity.

• They consider which celebrity or athlete is the most marketable but not fully taking advantage of their potential monetization.

• The discussion concludes with Gary providing advice to CEOs on humanizing their brands and the best platforms and media formats to utilize.