The Future of Decision-Making: 3 Startup Opportunities | Summary and Q&A

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April 13, 2019
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The Future of Decision-Making: 3 Startup Opportunities

TL;DR

Big companies are undergoing digital transformations, shifting from manual processes to digital and automated ones, leading to changes in roles, technology demands, and market dynamics.

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Key Insights

  • 🤑 Digital transformation involves shifting from manual processes to digital and automated ones for increased agility and efficiency.
  • 😷 Operational intelligence enables operational roles to ask and answer real-time analytical questions, leading to improved decision-making.
  • 🫢 Industries like construction, oil and gas, and retail can benefit from operational intelligence by improving operational efficiency and increasing profit margins.

Transcript

hi welcome to the asic teensie youtube channel I am Frank Chen and today I am here with jadon house jad is part of the enterprise investing team and he's noticed something and so let's just get right into it so you've noticed something around the way that big companies are trying to do digital transformations so why don't we start there what are th... Read More

Questions & Answers

Q: What is digital transformation and why are big companies undergoing it?

Digital transformation is the shift from manual processes to digital and automated ones. Big companies are undergoing it to improve agility, efficiency, and stay competitive in the digital age.

Q: How does operational intelligence differ from business intelligence (BI)?

Operational intelligence focuses on enabling operational roles to ask and answer real-time analytical questions themselves, while BI traditionally involved analysts generating reports and insights for decision-makers.

Q: What are some examples of industries that can benefit from operational intelligence?

Industries like construction, oil and gas, and retail can benefit from operational intelligence by improving operational efficiency, increasing profit margins, and making real-time data-driven decisions.

Q: What challenges do startups face in selling operational intelligence solutions to large incumbent industries?

Startups face challenges in educating investors and potential customers about the value of operational intelligence in stagnant, low-margin industries. Long sales cycles and the need for domain expertise are also challenges.

Summary

In this video, Frank Chen interviews Jadon House about the topic of digital transformation in big companies. They discuss the shift from manual processes to digital ones and the move towards automation. Jadon explains how roles and functions will start shifting, leading to new demands for technology and tools. He also introduces the concept of operational intelligence, which focuses on immediate and continuous data analysis to drive decision-making. The conversation touches on examples of digital transformation in product management and marketing, and the changing toolset required for this transition. Jadon emphasizes the need for self-service tools that empower operational people to ask and answer their own questions. He also explores different startup opportunities in the operational intelligence space and advises startups targeting large industries to be prepared for long sales cycles and the importance of domain expertise.

Questions & Answers

Q: What is digital transformation for big companies?

Digital transformation refers to the shift from manual processes to digital ones in order to improve agility, efficiency, and decision-making. It involves two main aspects: moving from manual paper processes to digital ones and moving from manual processes to automated ones.

Q: How does digital transformation impact roles and functions in companies?

As digital transformation takes place, there will be a shift in roles and functions within companies. People's responsibilities and focus areas will change, and they will need to acquire new skills and adopt new technologies. This shift will also impact the market dynamics and determine who becomes successful in certain spaces.

Q: Can you provide examples of digital transformation in specific areas?

One example is in product management, where the shift is from manually collecting data through surveys and customer interviews to automated data collection and analysis. By using tools that provide insights into product usage and customer behavior, product managers can make informed decisions and communicate effectively with engineers. Another example is in marketing, where the rise of growth hacking has led to a focus on data-driven strategies to drive growth and traction in specific segments.

Q: What are the key characteristics of operational intelligence tools?

Operational intelligence tools need to be immediate, providing real-time insights to users. They should enable continuous monitoring and analysis of relevant data, rather than providing one-time reports or analysis. Additionally, these tools should be self-service, allowing non-technical operational people to ask their own questions and derive actionable insights without relying on external support.

Q: How do operational intelligence tools differ from traditional business intelligence tools?

While traditional business intelligence (BI) tools focus on intelligence derived from data analysis, operational intelligence tools target operational roles and functions. They facilitate immediate decision-making and continuous monitoring of key metrics. Unlike traditional BI tools, operational intelligence tools are self-service and easily accessible to non-technical users.

Q: What barriers exist for startups targeting operational intelligence?

Startups that want to target operational intelligence face challenges in educating investors about the unique demands and sales cycles of large industries. They also need to develop domain expertise and establish themselves as trusted advisors to potential customers. In addition, startups in this space may need to offer a combination of services and software to cater to the specific needs of these industries.

Q: What are the startup opportunities in the operational intelligence space?

There are three main categories of startup opportunities in operational intelligence. The first is becoming an operational intelligence vendor, providing software and tools that enable existing incumbents to be more operationally capable. The second category is segment-focused vendors that cater to specific industries or verticals, offering tailored operational intelligence solutions. Lastly, there are vertically integrated startups that compete directly with existing incumbents by offering comprehensive operational intelligence solutions for their own businesses.

Q: What challenges do startups face when targeting large industries?

Startups targeting large industries need to understand the low margins and limited technology adoption in these sectors. They must be prepared for long sales cycles and the need to educate potential customers about the value they can provide. Startups should also invest in gaining domain expertise and building trust with customers, as services may play a crucial role alongside software offerings.

Q: How are traditional industries affected by operational intelligence?

Traditional industries, such as construction, oil and gas, and retail, stand to benefit greatly from operational intelligence. Improving operational efficiency through real-time data analysis can have a significant impact on profit margins. These industries are typically low-margin with large capital deployments, making even small efficiency gains highly valuable. However, startups targeting these industries must be mindful of the unique economic profiles, limited technology adoption, and longer sales cycles.

Q: How does operational intelligence cater to the need for real-time decision making?

Operational intelligence tools enable real-time decision making by providing immediate and continuous access to relevant data. Rather than waiting weeks or months for insights, users can ask questions and get answers right away. This is valuable for making informed decisions in time-sensitive situations, such as identifying bottlenecks in business processes, responding to competitor actions, or optimizing performance.

Takeaways

The shift towards digital transformation has resulted in the need for operational intelligence tools that enable real-time decision-making and continuous monitoring. These tools empower non-technical operational people to ask and answer their own questions, driving efficiency and agility within organizations. Startups targeting this space have opportunities to provide self-service tools, educate investors about the unique challenges of large industries, and develop domain expertise. Traditional industries, with their low margins and large capital deployments, stand to gain the most from adopting operational intelligence. However, startups must be prepared for longer sales cycles and the need to offer a combination of services and software to cater to the specific needs of these industries. Overall, the changing landscape of digital transformation presents exciting opportunities for startups to disrupt and innovate in the operational intelligence space.

Summary & Key Takeaways

  • Digital transformation involves moving from manual paper processes to digital and automated ones for increased agility and efficiency.

  • Examples of digital transformation include automation of data collection in product management and the rise of marketing engineering roles for growth hacking.

  • The shift towards digital and automation will result in changes in roles, demands for new technology, and a shift in market dynamics.

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