The Customer is Always Right, a Story about Ropes & Amazon News #78 | Summary and Q&A

TL;DR

Sometimes, as an Amazon seller, you face unusual situations caused by customer reviews, algorithm changes, or incorrect inventory check-ins that can impact your business.

Key Insights

• ❓ Customer reviews with inappropriate content can impact a product's categorization and require additional management efforts.
• 💄 Amazon's AI can make false claims and result in the removal of listings, making professional assistance necessary.
• 😀 The supplements category is highly competitive, with Chinese sellers making inaccurate claims, prompting sellers to report violations and face potential challenges.
• 🥺 Incorrect inventory check-ins can lead to customers receiving the wrong products, causing complaints and potential suspension of listings or accounts.
• ☠️ A/B testing of product titles and A+ content can lead to improved conversion rates on Amazon.
• 😘 Sales pricing and displaying the lowest price in 30 days can increase conversion rates.

Transcript

is the customer always right this is a story about ropes my name is stephen pope and i'm the founder of my amazon guy one of our clients at my amazon guy sells some rope for some sporting goods for tie-downs that kind of stuff like boats kayaks you name it well someone decided to leave a review with a picture on how they use this rope for japanese ... Read More

Questions & Answers

Q: How did a customer review impact a rope product on Amazon?

The customer left a review featuring Japanese sexual bondage, causing the product to be categorized as adult, which posed challenges for the seller in managing the listing.

Q: How can sellers deal with false medical claims made by Amazon's AI?

Sellers should seek professional help to reinstate their listings and resolve false medical claims made by Amazon's AI, which can result in listing removal and loss of income.

Q: What challenges do sellers face in the highly competitive supplements category?

Chinese sellers flood the market with inaccurate claims in the supplements category, making it challenging for American sellers to compete, report violations, and avoid listing suspensions.

Q: How can incorrect inventory check-ins impact sellers on Amazon?

Incorrect inventory check-ins can lead to customers receiving the wrong products, resulting in complaints, listing suspensions, and potential account-wide issues. Sellers should request Amazon to audit and move inventory to resolve such issues.

Summary & Key Takeaways

• A customer left a review featuring Japanese sexual bondage that pushed a rope product into an adult category, causing challenges for the seller.

• Another seller had their listing yanked due to a false medical claim made by Amazon's AI, which was resolved after getting professional help.

• The supplements category is highly competitive, with Chinese sellers making inaccurate claims and reporting competitors for violations.

• Incorrect inventory check-ins can result in customers receiving the wrong products, leading to listing suspensions and potentially account-wide issues.