The Anatomy of the “Spike of Hope” [2.1] | Summary and Q&A

April 1, 2020
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The Anatomy of the “Spike of Hope” [2.1]


Bloggers often focus on the immediate spike in traffic from sharing their content with existing audiences, but long-term growth requires reaching new audiences through SEO and consistent traffic from Google.

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Key Insights

  • 📊 The "spike of hope" refers to the initial surge of traffic that bloggers experience when they publish a new post. It primarily consists of their existing audience, such as email subscribers and social media followers.
  • 💡 The size of the initial spike of traffic is determined by the size of the blogger's existing audience. New bloggers may have a tiny or non-existent spike, while established bloggers with a larger audience will see more significant results.
  • 💬 Sharing content with relevant communities and platforms can attract new visitors to the blog. However, over time, the effectiveness of this promotion channel declines as the blogger becomes more well-known within these communities.
  • 🗣 Word of mouth plays a crucial role in driving traffic. Passive word of mouth occurs when readers share the blogger's content with their friends, while proactive word of mouth involves reaching out to influencers to share the content with their larger audiences.
  • 📈 Google traffic is a vital source of consistent and long-term traffic. While it takes time to build up, investing in SEO can help articles rank for relevant search queries and attract a continuous flow of visitors.
  • ❓ There is a debate between generating immediate buzz through relevant communities and social media versus the long-term benefits of Google traffic. Both strategies have their pros and cons, and bloggers need to carefully consider their goals and resources.
  • 🔍 Understanding the sources of traffic to a blog is crucial for sustainable growth. Relying solely on the spike of hope and neglecting long-term strategies like SEO can hinder the blog's potential to reach new audiences. A balanced approach is necessary.
  • 🌐 Expanding reach and attracting new audiences should be a primary focus for bloggers looking to grow their traffic. While the spike of hope provides instant gratification, it is essential to prioritize strategies that bring in new and diverse readers over time.


Welcome to the lesson #2. In this lesson we'll be discussing two major strategies of growing a blog with their pros and cons. I'm going to wrap up the "big picture" that I started painting in lesson #1 and prepare you for the hacks and tactics that will follow. So here's the agenda for this lessonю We're going to start from studying the anatomy of ... Read More

Questions & Answers

Q: Why is it important to reach new audiences for the growth of a blog?

Reaching new audiences is crucial for blog growth because relying solely on existing readers will limit the potential for expanding the blog's reach and impact. To attract new readers, bloggers need to develop strategies to capture the attention of different demographics, increase visibility, and build a wider and more diverse audience base.

Q: Why do bloggers often focus on the immediate spike in traffic from sharing their content with existing audiences?

Bloggers often focus on the immediate spike in traffic because it provides instant gratification and validation of their content. Seeing a surge in traffic after publishing a new article boosts their confidence and sense of accomplishment. However, this spike mainly consists of existing readers, limiting the opportunity for new growth.

Q: How does traffic from Google differ from the initial spike of traffic?

Traffic from Google takes time to build up as the blog's pages are indexed and start ranking for relevant search queries. Unlike the initial spike, Google traffic is more consistent and sustainable, providing a steady stream of new visitors to the blog. It is essential for bloggers to invest in SEO to improve their chances of attracting organic traffic from Google.

Q: What role does SEO play in growing a blog's traffic?

SEO (Search Engine Optimization) plays a crucial role in growing a blog's traffic by improving its visibility and ranking in search engine results. By optimizing website structure, using relevant keywords, creating high-quality content, and building backlinks, bloggers can increase their chances of ranking higher on search engine pages, leading to more organic traffic and sustained growth.

Summary & Key Takeaways

  • Bloggers often become obsessed with the initial spike in traffic they get from sharing new content with their existing audience.

  • However, this spike mainly consists of people who have already visited the blog, making it crucial to reach new audiences for long-term growth.

  • Traffic from Google, achieved through SEO, may not provide immediate results but offers consistent and sustainable growth.

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