The #1 Reason Why Most Blogs Fail [1.3] | Summary and Q&A

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April 1, 2020
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Ahrefs
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The #1 Reason Why Most Blogs Fail [1.3]

TL;DR

Many blogs fail because companies do not know how to effectively run a blog, resulting in low engagement and wasted effort.

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Key Insights

  • 🖤 Many companies struggle with running a successful blog because they lack a comprehensive strategy and follow generic tactics recommended by others.
  • 🥺 Engaging in various content marketing tactics can generate short-term results, but without a cohesive strategy, it does not lead to sustained growth.
  • 🤩 The key to successful blogging lies in creating evergreen content that continues to attract targeted traffic over time.
  • 🚥 The importance of consistency in publishing content is emphasized, but it should be focused on creating valuable articles that add up to the overall blog traffic.
  • 🚥 Companies should aim for passive, consistent traffic that does not fade over time to achieve sustained growth and customer acquisition.
  • 🥺 The Ahrefs Blog serves as an example of how creating articles that generate consistent traffic can lead to significant growth.
  • 🚥 The course will focus on creating articles that bring consistent targeted traffic and converting that traffic into leads and sales.

Transcript

Part 3: The main reason why most blogs fail. Like I just said, there's a lot of hype around content marketing these days. Every online business wants to have a successful blog, but the problem is, most companies have absolutely no clue how to run a blog. And this is why it is so common that you stumble upon a company blog that is regularly updated ... Read More

Questions & Answers

Q: Why do most company blogs receive low engagement and fail to attract new customers?

Most companies do not know how to effectively run a blog, leading to a lack of targeted content and engagement strategies. Without a comprehensive blogging strategy, the articles are not reaching the right audience or providing value.

Q: What are the common tactics recommended by "guru" bloggers that the author followed?

The author tried publishing more often, creating list posts, writing expert roundups, and promoting content on various social media platforms. While these tactics generated some results, they did not translate into sustained blog growth and customer acquisition.

Q: What is the "spike of hope" and "flatline of nope" when it comes to blog traffic?

The "spike of hope" refers to a temporary increase in traffic when a new article is published and promoted. However, without a comprehensive strategy, this traffic quickly fades, resulting in a "flatline of nope." This emphasizes the need for sustained, consistent traffic.

Q: How can companies create articles that bring consistent, targeted traffic over time?

The key is to focus on the compound effect of content marketing. Instead of relying on immediate spikes of traffic, companies should aim to create valuable, evergreen content that continues to attract visitors months or even years after it is published.

Q: Why do most company blogs receive low engagement and fail to attract new customers?

Most companies do not know how to effectively run a blog, leading to a lack of targeted content and engagement strategies. Without a comprehensive blogging strategy, the articles are not reaching the right audience or providing value.

More Insights

  • Many companies struggle with running a successful blog because they lack a comprehensive strategy and follow generic tactics recommended by others.

  • Engaging in various content marketing tactics can generate short-term results, but without a cohesive strategy, it does not lead to sustained growth.

  • The key to successful blogging lies in creating evergreen content that continues to attract targeted traffic over time.

  • The importance of consistency in publishing content is emphasized, but it should be focused on creating valuable articles that add up to the overall blog traffic.

  • Companies should aim for passive, consistent traffic that does not fade over time to achieve sustained growth and customer acquisition.

  • The Ahrefs Blog serves as an example of how creating articles that generate consistent traffic can lead to significant growth.

  • The course will focus on creating articles that bring consistent targeted traffic and converting that traffic into leads and sales.

  • The concept of the compound effect of content marketing is simple but often overlooked, leading to ineffective blog strategies.

Summary & Key Takeaways

  • Many companies have blogs that are regularly updated, but they receive little engagement or new customers.

  • The author tried various blogging tactics recommended by successful bloggers but still struggled to gain traction.

  • The key to blog success lies in creating articles that bring consistent, targeted traffic over time.

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