Thank You AMPD - Google ads to Amazon no Longer Show Competitor Advertisement | Summary and Q&A

TL;DR

Amazon made a global structural change to remove competitive ads from Google Ads displayed on their platform, improving the customer experience.

Key Insights

• 🫠 Amped successfully lobbied Amazon to remove competitor ads from Google Ads displayed on their platform, improving the customer experience and boosting seller revenue.
• 🫠 The competitive ad widget was found to have a negative impact on conversion rates and was removed globally by Amazon.
• 👋 Amazon's decision aligns with their customer-centric approach and the desire to provide the best customer experience.
• 👻 Amped connects Google and Amazon, allowing sellers to run successful campaigns, track conversions, and optimize their Google Ads effectively.
• 🥺 The brand referral bonus program incentivizes sellers to send external traffic to Amazon, leading to higher conversion rates and improved rankings.
• 🚦 Sending traffic directly to Amazon results in significantly better conversions compared to other e-commerce platforms like Shopify.
• 👀 Amped offers an agency certification program for agencies looking to leverage their services.

Transcript

hey this is stephen pope i'm joined here with joshua from amped and there's just a really incredible thing that amp did for the amazon community and i really want to give him a shout out so i'm talking to josh today so tell me how you guys helped lobby amazon to make it so that when you run google ads to amazon that they don't show those freaking c... Read More

Questions & Answers

Q: How did Amped convince Amazon to remove competitor ads from Google Ads?

Amped noticed a discrepancy in conversion rates between desktop and mobile, which led them to discover the competitive ad widget. They raised the issue with Amazon and highlighted the negative impact on customer experience and seller revenue from Google Ads.

Q: Did the initial test results convince Amazon to make the change?

The first test results were not compelling enough for Amazon to make a change. However, Amped worked with the Amazon attribution team to re-evaluate the test and provide additional insights, leading to a successful outcome.

Q: How does Amped help Amazon sellers with their Google Ads campaigns?

Amped acts as an intermediary between Google and Amazon, providing data science and data integration to run successful advertising campaigns. It allows sellers to track conversions and revenue from Google Ads and optimize their campaigns effectively.

Q: What is the brand referral bonus mentioned in the video?

The brand referral bonus is a program where Amazon pays sellers a percentage of the sales generated from external traffic. This incentive encourages sellers to bring traffic to Amazon from platforms like Google Ads.

Summary & Key Takeaways

• Amped, a company that connects Google and Amazon, helped lobby Amazon to remove the competitor ads that appeared when running Google Ads on their platform.

• The competitive ad widget showed the top three competitors' ads to customers coming from Google properties, creating an unfavorable customer experience.

• After a month of lobbying and tests, Amazon made a global structural change, deleting the competitive ad widget and replacing it with positive ads from the brand itself.