Ted Zoller: Adapting to Globalization | Summary and Q&A

February 7, 2012
Stanford eCorner
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Ted Zoller: Adapting to Globalization

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This video discusses the concept of globalization and its impact on the economy. It emphasizes the need for individuals and businesses to think globally and adapt to the changing market dynamics. The speaker also highlights the opportunities that exist in emerging markets and urges the audience to actively engage in projects outside of the United States.

Questions & Answers

Q: How does globalization affect the economy?

Globalization has led to the integration of economies worldwide, requiring individuals and businesses to view the market on an international scale. This transformation brings about both winners and losers and necessitates changes in how we operate.

Q: What did Steve Ballmer say about Microsoft's response to lagging in certain industries?

Steve Ballmer, in a recent issue of Bloomberg Businessweek, shared that with Microsoft's decline in various sectors, the company is adopting an entrepreneurial mindset. This shift in attitude is due to the increased challenge they face, forcing them to work harder and innovate.

Q: How can individuals participate in the growth and wealth happening outside of the United States and Western Europe?

The speaker suggests that the projected 80% of growth and wealth outside of these regions presents an excellent opportunity. To participate, individuals need to question the paradigms they are accustomed to and consider new approaches. They can also explore solving problems in areas like healthcare, where fundamental shifts can occur.

Q: How can we identify needs that we have no experience with?

It may be challenging to recognize needs that are unfamiliar to us. However, the speaker mentions that exposure and learning about challenges in different regions, such as Africa and the Middle East, is crucial. By actively engaging with these areas, people can gain knowledge and insights into various needs.

Q: How can we bridge the gap between developed and emerging economies?

The speaker encourages individuals to take the matter seriously and to be proactive in addressing the challenges. They emphasize the importance of not just visiting these countries as tourists but actively working on projects that make a difference. Entrepreneurship is stressed as a means of creating tangible impact.

Q: Why does the speaker believe that we are fundamentally changing our economic paradigm?

The speaker believes that significant changes are occurring in our economic paradigm due to globalization and the need to adapt. They argue that these changes will break down the traditional divisions between the haves and have-nots, suggesting a more equal distribution of resources and opportunities.

Q: How can entrepreneurship contribute to solving global challenges?

The speaker advocates for entrepreneurship as a vehicle for creating positive change. By actively doing something and taking actions beyond tourism or temporary volunteer work, individuals can make a lasting impact and contribute to solving global challenges.


Globalization has transformed the economy into a global market, requiring individuals and businesses to adapt. Opportunities for growth and wealth exist outside of traditional hubs, such as the United States and Western Europe. To participate in these opportunities, individuals must change their paradigms, actively engage with different regions, and actively work on projects that create tangible impact. By embracing an entrepreneurial mindset, we can navigate and contribute to the changing economic landscape.

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