TechCrunch Startup Battlefield - Session 2: Mother Honestly | Summary and Q&A

TL;DR

Mother Honestly is a platform that enables employers to provide customizable financial support for their employees' work/life balance needs.

Key Insights

• 💦 Employees want more control over their work/life balance and deserve the freedom to choose the support they need.
• ❓ Employers often struggle to understand their employees' caregiving responsibilities and the impact on their productivity.
• 💦 Traditional employee assistance programs can be underutilized, and there is a need for a more personalized and flexible approach to work/life balance.
• 😨 Mother Honestly aims to disrupt the care economy by empowering employees and providing employers with valuable data and insights.
• 😨 The platform offers a streamlined reimbursement process and access to a curated network of care-related merchants.
• 👨‍💼 Mother Honestly's business model involves charging a monthly fee per employee, making it affordable for businesses of various sizes.

Transcript

PLEASE WELCOME BACK TECHCRUNCH MANAGING EDITOR, MATT BURNS. >> HEY. THIS GROUP OF COMPANIES ARE FROM ALL OVER THE WORLD. WE HAVE COMPANIES FROM DUBAI, LONDON, NIGERIA, AND THIS CRAZY PLACE CALLED SAN FRANCISCO. SO WITH THAT, I WOULD LIKE TO JUST GET STARTED. I DON'T THINK WE NEED ANYMORE INTROS BECAUSE YOU'RE GOING TO SEE THE COMPANIES YOURS... Read More

Questions & Answers

Q: How does Mother Honestly vet and approve reimbursements?

Mother Honestly has a catalog of pre-approved care-related expenses and merchants. When employees submit transactions, the platform quickly filters and qualifies them based on predetermined criteria.

Q: How does Mother Honestly help employers measure the ROI of their investment in employee support?

By tracking and analyzing employees' work/life expenses, Mother Honestly provides employers with insights into how their support positively impacts employee well-being and productivity. This data helps employers understand the value of investing in work/life balance and encourages continued participation.

Q: What types of businesses does Mother Honestly target?

Mother Honestly targets businesses that already offer some form of caregiver support, such as childcare stipends. They work with a range of companies, including large organizations like Meta and Indeed.

Q: What insights did Mother Honestly gain from customer development?

Mother Honestly initially started as a community, and their insights came directly from mothers who wanted backup childcare and employees who struggled with reimbursement processes. These insights shaped the platform's features and services to meet the specific needs of both employees and employers.

Summary & Key Takeaways

• Mother Honestly is a platform that helps employers redirect funds from underutilized employee assistance programs into the hands of their employees, allowing them to choose and manage their own work/life balance expenses.

• The platform provides an employee work/life dashboard where users can see their balance, recent transactions, and discover care-related merchants.

• Employers can gain insights into their employees' caregiving responsibilities and use the data to make informed decisions about employee benefits and support.