Tactical Approaches to Advertising on Amazon | Summary and Q&A

TL;DR

Live Q&A session with Jason and John discussing various seller-related topics on Amazon.

Key Insights

• 🐛 The Amazon Account Verification bug is a common issue affecting many sellers, but it doesn't pose a real risk.
• 😫 It's important to set the correct launch, release, and offer start dates for optimal product visibility and sales.
• 📟 Defensive PPC campaigns can help protect your product page and keep competitors at bay.
• 😒 Optimization of product images, including the use of correct dimensions, can greatly impact customer perception.
• ❓ Reviews and customer feedback should be managed effectively, with a focus on generating positive reviews.
• ⚾ Understanding your business model, volume-based or margin-based, is crucial in creating effective advertising and promotional strategies.
• 🌍 Joining Amazon Global Logistics Services can simplify the shipping process, especially for international sellers.
• ☠️ The implementation of the Brand Story module and optimization of A+ content can significantly impact conversion rates.
• ❓ Consideration should be given to the timing and relevance of Black Friday promotions, as not all products benefit from this sales event.

Transcript

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Questions & Answers

Q: How can I address the "Account at risk of deactivation" message on Seller Central?

This is a known issue affecting many sellers. You can create a ticket, but you'll likely receive a response stating that it's a bug. Don't worry about it as long as you have verified all the necessary information.

Q: What is the difference between launch date, release date, and offer start date?

Launch date refers to when customers can first see your product on Amazon. Release date is the date at which customers can place orders. Offer start date is when the price of your product becomes active.

Q: Is it possible to target our own child listings on Amazon as a defensive strategy?

Yes, you can create a defensive campaign to target your own child listings on Amazon. This can help protect your product page and push away competitors.

Q: How can I deal with an unverified one-star review that I believe is unjustified?

You can try reporting the review to Amazon's abuse department, providing evidence that the reviewer did not purchase the product. However, keep in mind that some reviews may not be removable, and it's best to focus on generating positive reviews instead.

Summary & Key Takeaways

• The content is a live Q&A session on Amazon-related topics, hosted by Jason and John.

• The hosts discuss topics such as account deactivation risk, launch dates, and product dimensions.

• They provide guidance on handling customer reviews, optimizing PPC campaigns, and joining Amazon Global Logistics Services.