State of the Cloud 2022 | Summary and Q&A

May 10, 2022
Bessemer Venture Partners
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State of the Cloud 2022


The cloud industry experienced significant growth in 2021, but also faced challenges due to inflation and geopolitical instability. However, the state of the cloud remains strong with opportunities for further expansion.

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Key Insights

  • πŸ‘‹ The SaaS model is highly efficient and offers significant returns on investment, making it one of the best business models.
  • πŸ‘Ά Cloud companies are expanding their product offerings, exploring new monetization models, and improving customer experiences.
  • πŸ˜Άβ€πŸŒ«οΈ The cloud is becoming critical as a sales fulfillment channel, with the emergence of cloud marketplaces driving transactions and providing new opportunities for SaaS buyers and sellers.
  • 🌐 Cloud adoption is still in the early stages, with significant runway for growth in the global economy.
  • 😚 The cloud can contribute to closing the gap in global productivity, particularly in supply chain management, remote and hybrid work, and freelance monetization.
  • πŸ‘¨β€πŸ’Ό The unicorn or bust mentality in the tech industry has led to startups prioritizing valuation over building a great business. The concept of "centers" is introduced as a new milestone, focusing on businesses with $100 million ARR to signify lasting success.
  • πŸ˜Άβ€πŸŒ«οΈ The center count is more immune to fundraising market volatility compared to unicorns, indicating a more stable and sustainable measure of the cloud economy.


State of the cloud and just mess on my hair. We need Mo I messed up kit session three, take three. Unique. Sorry, can I restart every year at Bessemer, the SaaS team takes time to reflect and report on the state of the cloud. And we. Beyond biased here after more than two decades of cloud investing, but coming up with the headline message, that's a... Read More

Questions & Answers

Q: How did the cloud market perform in 2021?

The cloud market experienced strong growth in 2021, with record-breaking IPOs, venture funding, and increased company creation. However, it faced challenges and a pullback in value due to inflation, rising interest rates, and geopolitical instability.

Q: What are the consequences of the pullback in the cloud market?

The pullback in the cloud market impacted private cloud startups, leading to a decline in SaaS IPOs and a dip in private investing pace. Companies are preparing for a more challenging financing environment in the coming quarters.

Q: Will the private markets slow down due to the pullback in the cloud market?

Despite the pullback in the public markets, the private markets are expected to continue their growth and ignore the signals from the public markets. There is still a large amount of capital available for SaaS-based investing.

Q: How is the SaaS model performing in the cloud industry?

The SaaS model remains strong and is getting stronger every year. SaaS companies offer improved functionality and find new ways to monetize their products. The model's efficiency allows for the recycling of capital and high returns on sales and marketing investments.

Summary & Key Takeaways

  • The cloud market boomed in 2021, with record-breaking IPOs and venture funding, driven by the growth of cloud companies.

  • However, the market faced a pullback in late 2021 due to inflation, rising interest rates, and geopolitical instability, impacting private cloud startups.

  • Despite the challenges, VC firms raised significant funds in 2021 for cloud-based investing, indicating continued interest and potential growth in the private markets.

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