Starting From ZERO? Do THIS to Get Clients | Summary and Q&A

November 24, 2023
Payton Clark Smith
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Starting From ZERO? Do THIS to Get Clients


Learn three effective cold outreach methods, including personalized email outreach, Loom outreach videos, and the "do you know" method, to find new clients and increase your chances of success.

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Key Insights

  • πŸš€ Cold outreach can be effective for finding clients, especially when you don't have other options like a strong online presence or established connections.
  • πŸ“ž Cold outreach requires expecting rejection and playing the numbers game, as it is less effective than reaching out to warm leads.
  • βœ‰οΈ Cold outreach methods include cold emailing, cold calling, sliding into DMs, and sending private messages on platforms like LinkedIn or Facebook.
  • πŸŽ₯ Loom outreach videos, where you record your screen and provide personalized advice or feedback, can be highly effective as they create a sense of reciprocity.
  • πŸ“§ Personalized cold emails, mentioning something personal and using a specific and helpful subject line, are more likely to get a response compared to generic templates.
  • πŸ“± The "do you know" method involves reaching out on social media platforms and asking if people know anyone who could benefit from your services, potentially turning cold leads into warm leads.
  • πŸ”„ Overlapping cold outreach strategies, such as following up a loom video with a DM and a cold call, increases the chances of conversion.
  • πŸ“© Two effective cold email hacks are using all lowercase letters and adding "re" at the start of the subject line to make the email seem more personal and conversational.


cold Outreach sucks but it can work if you do it right and for some of us it's our only option especially if you're just starting out and have no connections no followers and no online presence most of us don't have 12 months to wait to build a social following and we don't have thousands of dollars to put into ads to try to reach new clients so ou... Read More

Questions & Answers

Q: How can Loom outreach videos be an effective cold outreach method?

Loom outreach videos involve recording your screen and providing advice or feedback on a prospect's business, demonstrating effort and personalization. This can make prospects feel obligated to respond and opens up the opportunity for follow-up through cold calls or emails.

Q: What are the key elements of an effective cold email?

Personalization is crucial in cold emails. Mention something specific to the prospect, such as their location, a common interest, or an issue within their business. Additionally, crafting a subject line that is specific, helpful, and personalized can greatly increase the chances of getting a response.

Q: How can the "do you know" method on social media help with cold outreach?

The "do you know" method involves reaching out to individuals on social media and asking if they know anyone who could benefit from your services. By leveraging their connections, you can turn cold leads into warm leads, as they are being introduced by a mutual connection, increasing the likelihood of a positive response.

Q: How important is follow-up in cold outreach?

Follow-up is essential in cold outreach. Sending one initial message or email is not enough. It's important to follow up multiple times, using different methods such as cold calls or additional messages, to stay on prospects' radar and increase your chances of securing a response and potential client.

Summary & Key Takeaways

  • Cold Outreach is effective for finding clients when you have no connections, followers, or online presence.

  • Three cold outreach strategies that work are Loom outreach videos, personalized email outreach, and the "do you know" method on social media.

  • The key to successful cold outreach is making prospects feel the need to reciprocate and providing personalized value.

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