SPS 048: Book Rights, Creating A Book Series, And Selling Out Your First Event (Hal Elrod Interview) | Summary and Q&A

TL;DR

How Elrod, successful self-published author of "The Miracle Morning," discusses strategies for selling book rights internationally and turning a book into a successful series.

Key Insights

• 🤑 Creating behavior change in a book is crucial for it to become a movement and gain word-of-mouth popularity.
• ☠️ Providing valuable bonuses and resources related to the book's content can significantly increase the opt-in rate for readers.
• 📔 Selling book rights internationally can broaden the book's reach and impact, although the royalties may be lower than self-publishing.
• 📔 Turning a book into a series requires making each book stand alone while still being connected to the original content.

Transcript

hey Chandler wrote here CEO of self publishing school and self publishing calm and I've got an amazing interview in store for you here in just one minute and with how elrod it is awesome so it's all about going beyond the bestseller we talk about foreign book rights so what do you do if you're looking to sell your rights globally internationally an... Read More

Questions & Answers

Q: How did How Elrod sell the foreign rights for "The Miracle Morning" and why is it beneficial?

How Elrod sold the foreign rights through his agent and it allows his book to reach a wider international audience, with distribution in bookstores, airports, and train stations. While the royalties are lower, it provides increased exposure and impact.

Q: How did How Elrod turn his book into a successful series?

How Elrod used a formula where he wrote the initial chapters to summarize the original book and then collaborated with co-authors to add six chapters relevant to a specific niche. This allowed each book to stand alone while still being part of a series.

Q: How did How Elrod achieve an 80% opt-in rate for his book?

How Elrod included multiple bonuses in his book and encouraged readers to opt-in for additional resources related to the book's content. By offering valuable bonuses, he was able to increase the opt-in rate.

Q: How did the book tour in France impact book sales and business for How Elrod?

The book tour in France significantly boosted book sales, helping "The Miracle Morning" become one of the top-selling books in the country. The media coverage and promotion during the tour led to increased visibility and awareness for How Elrod's brand and message.

Summary & Key Takeaways

• How Elrod discusses strategies for selling book rights globally and internationally, emphasizing the importance of creating behavior change in the book to make it more impactful and shareable.

• He shares his experience of turning "The Miracle Morning" into a series, highlighting the need to make each book stand alone while still being connected to the original content.

• How Elrod talks about selling out his first live event and the importance of adding value to readers and building relationships with them through consistent content.