[SOLVED] Hidden Price - Minimum Advertised Price MAP Policy Issues on Amazon | Summary and Q&A

TL;DR

Learn how to resolve the issue of hidden prices on your Amazon listing and prevent it from impacting conversion rates, advertising, and SEO rankings.

Key Insights

• ☠️ Hidden prices can significantly impact conversion rates, advertising effectiveness, and SEO rankings.
• ☑️ To resolve the issue, go to the managed inventory section in Seller Central and check the "minimum advertised price" box.
• 🧡 Make sure to adjust both the sales price and the minimum advertised price to ensure they are within the desired range.
• 💀 If the issue persists, check for duplicate SKUs or try doing a template upload.
• 😤 Contact Amazon's support team for further assistance if none of the suggested steps work.
• ⌛ Escalating the issue may be necessary to ensure resolution within 48 hours.
• 🐕‍🦺 Consider hiring experts or seeking coaching services to handle catalog troubleshooting on Amazon.

Transcript

your buy box looks a little funny with that price hidden i'll tell you how to fix it my name is stephen pope and i'm the founder of my amazon guy here you can see what a listing looks like when the price is hidden and of course you have to go all the way through the add to cart functionality to see what the price is the item is still purchasable bu... Read More

Questions & Answers

Q: How does having a hidden price on an Amazon listing affect conversion rates?

Hidden prices can confuse and discourage potential buyers, leading to lower conversion rates as they often have to proceed to the cart to see the price.

Q: How can I fix the hidden price issue on my Amazon listing?

Go to managed inventory in Seller Central, click on preferences, and check the "minimum advertised price" box. Then, adjust the sales price to be below the minimum advertised price.

Q: What should I do if the hidden price issue persists after following the suggested steps?

Check for duplicate SKUs on the same ASIN and ensure that the minimum advertised price is set correctly for both listings. If the issue persists with a single product, try doing a template upload by downloading the inventory report, editing the minimum advertised price field, and uploading it into Seller Central.

Q: What should I do if none of the above steps resolve the hidden price issue?

File a ticket with Amazon's support team by going to the "Help" section, selecting the appropriate issue category, and providing all necessary information, including the uploaded template file and a description of the problem.

Summary & Key Takeaways

• Having a hidden price on your Amazon listing can negatively affect conversion rates and advertising.

• To fix this issue, go to the managed inventory section in Seller Central and check the "minimum advertised price" box.

• Make sure to also adjust the sales price to be below the minimum advertised price to avoid any further issues.