[Solution] Amazon SEO Keywords Not Ranking | Summary and Q&A

TL;DR

Your SEO efforts may be ineffective on Amazon if your conversion rate is low.

Key Insights

• 😜 Optimizing SEO fields such as title, keywords, description, and bullets is important for ranking keywords on Amazon.
• 🆘 Separating variations can help improve visibility and increase keyword rankings.
• ☠️ A+ content and image optimization are crucial for improving conversion rates.
• 🎯 Understanding your customer avatar is essential for tailoring your content and images to attract your target audience and boost conversions.
• ☠️ The main photo is particularly important for click-through rate (CTR) and should be optimized to increase conversions.
• ☠️ The conversion rate ultimately impacts keyword rankings on Amazon.
• ☠️ Regularly monitoring and analyzing search query performance reports can help identify areas for improvement in conversion rates.

Transcript

you followed all of the amazon gurus seo advice you stuff that exact match keyword in the title you've got the ppc campaign the alt text the search term field has this keyword but whatever you do it just won't stick on the top of amazon you even tried giveaways which pushed it to the top of page one for like one or two days but then it fell off why... Read More

Questions & Answers

Q: Why won't my keyword stick on the top of Amazon despite implementing SEO strategies?

The problem may not be with your SEO efforts, but rather your conversion rate. Low conversion rates can hinder keyword rankings on Amazon.

Q: How can separating variations help improve keyword rankings?

Separating variations allows multiple products to rank individually in search results, improving visibility for more keywords and increasing the chances of ranking on page one.

Q: Which fields are crucial for optimizing on Amazon?

The title is the most important SEO field, followed by the backend fields such as keywords, description, and bullets. A+ content and image optimization also play a significant role.

Q: How can customer avatars and image optimization impact conversion rates?

Understanding your customer avatar allows you to tailor your listing content and images to appeal to your target audience, increasing the likelihood of conversion.

Summary & Key Takeaways

• Despite following SEO advice and implementing various strategies, your keyword may not rank well on Amazon due to a low conversion rate.

• Separating variations and optimizing fields such as title, description, and bullets can help improve keyword rankings.

• Pay attention to A+ content, image optimization, and customer avatars to address conversion rate issues and improve overall performance on Amazon.