Should Your Amazon PPC Focus on Increase Sales or Profitability? | Summary and Q&A

TL;DR

Elizabeth Green from jungler shares expert insights on Amazon PPC advertising, covering topics such as boosting sales, calculating bids, and lowering tacos while maintaining profits.

Key Insights

• 🪛 Amazon PPC advertising can drive sales and influence organic rankings.
• ☠️ Conversion rates and cost per click are critical factors in managing a successful PPC campaign.
• ⚾ Tailored strategies are needed based on product price, competition, and budget limitations.
• 💡 Incremental bid optimizations and thorough analysis can help improve profitability.

Transcript

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Questions & Answers

Q: How can I boost sales with PPC advertising?

Running PPC campaigns can increase sales through ad sales and improved organic rankings. Focus on relevant keywords and optimize conversion rates to maximize results.

Q: How do I calculate the bids of top competitors and estimate their spending on keywords?

It is difficult to determine competitors' bids and spending accurately. Instead, focus on optimizing your own bids and budgets based on your budget limitations and keyword relevancy.

Q: How can I lower tacos and increase organic sales and ranking for high ticket items with low conversion rates?

Identify specific, relevant keywords with potential for strong conversion rates. Optimize your targeting and messaging to attract customers and generate higher order volume, leading to better organic rankings.

Q: Does day parting affect organic rankings on keywords?

Day parting may affect visibility and rankings, particularly if you restrict ad visibility during specific times. Consider the impact on order velocity and adjust day parting strategies accordingly.

Summary & Key Takeaways

• Elizabeth Green, an expert on Amazon PPC advertising, provides valuable insights on boosting sales through PPC campaigns and leveraging ad placement for organic ranking.

• Questions raised include strategies for making campaigns profitable, incorporating BSR and organic rank into PPC calculations, scaling back on ad spend after achieving top ranking, and determining bid strategies for products in the $15-16 price range.