Shootz Restaurant CEO Harold Walters on Connecting with a Large, Organic Audience | Summary and Q&A

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June 20, 2023
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Entrepreneur
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Shootz Restaurant CEO Harold Walters on Connecting with a Large, Organic Audience

TL;DR

Restaurant owner and entrepreneur, Harold Walters, shares his journey and insights in the hospitality business and the importance of digital marketing in today's industry.

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Key Insights

  • 👨‍💼 The importance of storytelling and sharing personal experiences in the restaurant business to inspire others and build brand loyalty.
  • ❓ Leveraging technology, such as Ovation and Toast, can significantly enhance the guest experience and streamline restaurant operations.
  • 🏛️ Building a personal brand and creating content is essential for establishing credibility, attracting customers, and differentiating oneself in the industry.
  • 💁 Being teachable and continuously seeking knowledge and information from mentors and resources is crucial for growth and adaptation in the rapidly changing landscape.
  • 🤩 Data collection, analysis, and utilization are key drivers of success in the digital age of the restaurant industry.
  • 🌍 The shift towards a more digital and connected world poses opportunities for restaurant owners to skip traditional barriers and accelerate success.
  • 💪 Hiring based on shared values and goals and fostering a strong company culture are essential for attracting and retaining top talent in the hospitality industry.

Transcript

Welcome to Restaurant Influencers presented by Entrepreneur. My name is Shawn Walchef, founder of Cali BBQ and Cali BBQ Media. In Life in the restaurant business and in the new creator economy, we learn through lessons and stories. We are coming to you live from the London Hotel in West Hollywood. Spark L.A. presented by Toast. Toast is a title spo... Read More

Questions & Answers

Q: How did Shootz manage to achieve $2 million in revenue within the first 12 months, despite opening during the pandemic?

Shootz's success can be attributed to its focus on data collection, implementing a loyalty program, and embracing technology like online ordering. They also used Ovation to collect real-time guest feedback and optimize their operations.

Q: What made Harold Walters switch from Clover to Toast as his primary technology partner?

Walters found that Clover lacked certain features, such as customer segmentation and data analysis, that were essential for his business. Toast offered a more comprehensive and integrated platform, aligning with Shootz's tech stack requirements.

Q: How did Harold Walters recognize the potential for growth and disruption in the restaurant industry?

Walters, with a background in e-commerce and digital marketing, noticed the increasing integration of technology into the restaurant industry. COVID-19 further accelerated this trend, presenting an opportunity for exponential growth and disruption, which Shootz aimed to leverage.

Q: How does Shootz approach hiring and building its team?

Shootz emphasizes hiring based on the individual's dreams and values alignment. They believe that having a shared purpose and values is crucial for long-term success and growth. The team also focuses on hiring slowly and firing fast to maintain company culture and standards.

Summary & Key Takeaways

  • Harold Walters shares his background and the founding story of his restaurant brand, Shootz, which started as a small wine and food concept.

  • He discusses the importance of leveraging technology and digital marketing in the restaurant industry, particularly in the era of COVID-19.

  • Walters highlights the significance of building a personal brand and creating content to inspire others and drive success in the business.

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