SFP Suspended? New Amazon Shipping Requirements | Summary and Q&A

TL;DR

Amazon has introduced new delivery speed metrics for Seller Fulfilled Prime (SFP), making it harder for sellers to qualify for the program.

Key Insights

• 👶 Amazon has introduced new delivery speed metrics for Seller Fulfilled Prime.
• 🥳 Qualifying for Seller Fulfilled Prime is challenging due to the specific requirements for one-day and two-day shipping.
• 🥺 Amazon is looking to maintain the exclusivity and reputation of the Prime badge, leading them to be selective with qualifying sellers.
• ☠️ Sellers may face suspension if they fail to meet metrics like on-time shipment rate and cancellation rate.
• 💁 The help form provided by Amazon offers guidance on getting reinstated for suspended SFP.
• 🐎 Delivery speed, including weekends and nationwide coverage, is crucial for SFP eligibility.
• ⌛ Seller performance on metrics like latency, shipping on time, and tracking is still important but not sufficient for SFP qualification.

Transcript

seller fulfilled prime is getting harder to opt into my name is stephen pope and i'm the founder of my amazon guy this is my co-host sage she may or may not cooperate we have a client that is currently suspended from seller fulfilled prime and it took us a while to figure out why well turns out there's some new metrics that amazon is leveraging tha... Read More

Questions & Answers

Q: What are the new metrics for Seller Fulfilled Prime?

The new metrics include one-day SFP target and detail page views, where sellers are required to meet delivery speed targets for a specific number of states.

Q: Why is it difficult to meet the one-day shipping target for SFP?

One-day shipping to 10 states is challenging because it can be cost-prohibitive for sellers, especially when shipping to distant states. Additionally, ground shipping cannot fulfill one-day delivery across long distances.

Q: Why is Amazon raising the bar for Seller Fulfilled Prime?

Despite limited storage capacity for Fulfilled by Amazon (FBA), Amazon wants to protect the reputation and exclusivity of the Prime badge. They are being selective about who can qualify for SFP.

Q: How can sellers get reinstated when their SFP is suspended?

Sellers need to address issues such as on-time shipment rate, cancellation rate, delivery speed metrics, and conforming to the nationwide delivery coverage. They can submit an action plan through the Seller Performance page on Amazon.

Summary & Key Takeaways

• Amazon has implemented new metrics for Seller Fulfilled Prime, which go beyond the typical requirements of on-time delivery and tracking.

• The new metrics require sellers to meet specific one-day and two-day shipping targets for a certain number of states.

• Seller Fulfilled Prime is challenging for most businesses, and Amazon is raising the bar for qualifying for the program.