SEO Silos: How to Rank for More Keywords Without Building Links [5 Ways] | Summary and Q&A

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August 19, 2021
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Matt Diggity
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SEO Silos: How to Rank for More Keywords Without Building Links [5 Ways]

TL;DR

Learn about SEO silos and how they can improve your website's rankings by establishing a structured internal linking pattern based on relevance.

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Key Insights

  • πŸ” SEO Silos and website architecture are crucial for ranking higher on Google. Implementing a standardized structure and interlinking relevant pages can improve topical relevance and increase rankings.
  • πŸ”— Well-planned SEO silo structures distribute link juice to all pages, boosting their rankings.
  • 🎣 Long-tail keywords can rank more easily with effective internal linking, allowing external link-building efforts to focus on informational pages while still powering up commercial pages.
  • πŸ”‘ Foundational keyword research is vital for structuring each page of a website based on categorization, thus improving SEO siloing.
  • πŸ”§ Different configurations of SEO silos exist, such as top-down recycle, reverse silo, serial silo, yellow silo, and priority silo.
  • βš™οΈ The reverse silo configuration is recommended for beginners with easy-to-follow structures, good link juice flow, and decent topical relevance.
  • πŸ”½ Anchor texts for internal links should be varied and well-diversified, incorporating some miscellaneous links to avoid over-optimization.
  • 🏠 The homepage is the most important page to link from due to its relevance and high link juice.
  • 🚫 Pitfalls to avoid include over-optimization with exact match anchors, failing to close the loop in internal linking, and not prioritizing relevant links to important pages.

Transcript

  • In this video, (upbeat music) I'm gonna be teaching you everything there is to know about SEO silos and website architecture. First, what is an SEO silo? This concept refers to a standardized structure of your website where certain pages will link to each other based on a thoughtful, standardized pattern, typically based on relevance. If that sou... Read More

Questions & Answers

Q: What is the difference between a hard silo and a soft silo?

A soft silo is established through internal linking, where pages are connected to each other based on relevance. In contrast, a hard silo is created through directory structures, where pages are organized in a hierarchical manner within the website's URL.

Q: How should anchor texts be varied when linking to internal pages?

It is recommended to have varied anchor texts when linking to internal pages, using different keyword variations and related phrases instead of repeating the same exact match anchor. This helps to avoid over-optimization and provides a natural link profile.

Q: How relevant do pages need to be when linking to them within a silo structure?

For new sites, it is important to maintain high relevance within the silo structure, linking pages that are closely related to each other. Established authority sites have more flexibility and can link to a wider range of pages, focusing on distributing link juice and maintaining topical relevance across the website.

Q: What is the most important page to link from within a silo structure?

The homepage is often considered the most important page to link from within a silo structure. It typically has a high level of relevance and link authority, making it an ideal source of link juice for other important pages on the website.

Q: What are some pitfalls to avoid when implementing silo structures?

Two common pitfalls to avoid are over-optimizing anchor texts by using the same exact match anchor repeatedly, which can lead to penalties, and failing to close the loop by not linking back to relevant pages within the silo structure, resulting in wasted link juice and reduced topical relevance.

Summary & Key Takeaways

  • SEO silos refer to a standardized structure of a website where pages are linked to each other based on relevance, improving topical relevance and link building efficiency.

  • The benefits of a planned site architecture include improved topical relevance, better distribution of link juice, and easier ranking for long-tail keywords.

  • Different configurations of SEO silos include the reverse silo, the serial silo, the priority silo, and the yellow silo, each with their own advantages and disadvantages.

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