SEO PATCH NOTES - PPC Buffed, Reviews Nerfed - Amazon FBA | Summary and Q&A

TL;DR

Stephen Pope, founder of My Amazon Guy, discusses the changes in Amazon's SEO factors, including the impact of PPC sales, the importance of off-site sales, and the role of reviews.

Key Insights

• 🙂 Organic sales have taken a slight hit due to the increase in PPC sales.
• 🉐 Reviews have become less significant, and off-site sales have gained importance.
• ✋ Indexing for keywords can occur quickly, even without a high number of reviews.
• 🥳 A balanced ratio between PPC and SEO is crucial for optimal results.
• ©️ Including copy in A+ content can positively impact SEO.
• ☠️ Factors such as 180-day sales figures, reviews, conversion rates, off-site sales, and click-through rates impact SEO.
• 😮 PPC sales are regaining importance, especially with rising PPC costs.

Transcript

nobody really knows what the seo factors go into the amazon algorithm but it does kind of feel like a patch at times this is my best guess at the current seo factors my name is stephen pope and i'm the founder of my amazon guy in this video i'm going to walk you through this graphic that we've created to kind of showcase how we think it's changed i... Read More

Questions & Answers

Q: How have organic sales been impacted by recent changes in Amazon's SEO algorithm?

While not significant, organic sales have seen a slight decrease as PPC sales have taken priority.

Q: Why have reviews become less influential in Amazon's algorithm?

Amazon has faced issues with fake reviews and reduced the effectiveness of review-generating programs. They now prioritize off-site sales instead.

Q: Can products index well for keywords without having a high number of reviews?

Yes, indexing can happen even with minimal reviews. Anecdotal examples show that indexing well is possible without relying solely on reviews.

Q: What is the recommended ratio between PPC and SEO for better results?

A one to two ratio between PPC and SEO is recommended. This ensures a balanced strategy and allows for improved keyword rankings.

Summary & Key Takeaways

• Organic sales have been slightly affected while PPC sales have increased, indicating a shift in Amazon's algorithm.

• Reviews have become less important, with off-site sales gaining more significance.

• Indexing for keywords has become faster, even without many reviews.