Seenit wins Startup Battlefield at Disrupt London 2016 | Summary and Q&A

TL;DR

User-generated video content is on the rise, with millions of people creating and consuming videos. The sceneat platform enables companies to engage their communities to produce high-impact videos at scale.

Key Insights

• 🎮 Video consumption is experiencing exponential growth, with over 500 million people watching videos on Facebook alone.
• 👤 User-generated content presents a vibrant, uncontrolled side of the video landscape.
• ✋ The sceneat platform enables companies to engage their communities to produce high-quality videos.
• ✋ The BBC successfully utilized the sceneat platform to gather 240 videos from 39 people across 36 countries, resulting in increased engagement and higher-quality content.
• 💨 Brands like BT Sport and NBCUniversal are using the sceneat platform to involve fans in their broadcast shows, changing the way content is created.
• 🎮 Retailers, such as Body Shop and Benefit, are leveraging their employees to create authentic video content that resonates with consumers.
• 🙈 The sceneat platform has seen a significant increase in video footage download and improved client engagement.

Transcript

Oh seen it the platform hi I'm a film producer and I went to go and film a documentary and I went to film a huge protest that was happening but as soon as I got to the crowd everyone was already capturing on cameras phones their footage was so real it was so personal it's kind of a bit gritty so why was I trying to compete and why was I spending an... Read More

Questions & Answers

Q: How has the demand for video consumption been changing?

Video consumption has seen significant growth, with over 500 million people tuning in to Facebook for videos. The demand for video content is on the rise.

Q: What are the challenges faced in video production?

The video landscape is divided between tightly controlled, professional content produced by studios and agencies, and the wild, uncontrolled user-generated content online. Striking a balance between the two is a challenge.

Q: How does the sceneat platform enable companies to produce high-impact videos?

The sceneat platform allows companies to engage their communities of fans, customers, and employees to become the filmmakers. By providing the tools and processes, companies can harness the passion of their community to create high-quality videos.

Q: How does the sceneat platform work for clients like the BBC?

Clients like the BBC set up projects on the sceneat platform and invite select members of their community to capture footage based on specific instructions. The platform then automatically tags, analyzes, and processes the uploaded videos. Clients can edit the videos themselves or utilize freelance editors.

Summary & Key Takeaways

• Demand for video consumption is skyrocketing, with over 500 million people watching videos on Facebook alone.

• The video landscape is divided between tightly controlled, professional content and the explosion of user-generated, raw content.

• The sceneat platform bridges the gap by allowing companies to engage their own communities to produce high-quality videos.