Secret to beautiful app redesigns | Summary and Q&A

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March 21, 2022
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Malewicz
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Secret to beautiful app redesigns

TL;DR

This video explores the redesign process of a mobile app, including the reasoning behind design decisions, language adaptations, and focus on visual consistency.

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Key Insights

  • 😀 The current app's success indicated the validity of the underlying product idea.
  • 😀 Choosing a character, like a parrot, that aligns with the app's purpose and can be easily rebranded is critical.
  • ✅ Simplifying the interface through font changes, unified colors, rounded buttons, increased white space, and larger fonts significantly enhances readability.
  • 😨 Playful stereotypes can be used in design, but care must be taken to avoid negative or hurtful implications.
  • 😀 The addition of visual effects, such as confetti-like bursts, can amplify the experience and engagement for a consumer app.
  • 👋 The design approach should align with the product category to ensure a good fit.
  • 👾 Planning for color and spacing combinations is essential, particularly for white-label style products with various versions.

Transcript

i have taken you behind the scenes of our design process a couple of times already but today is going to be special because we will be talking about a mobile app designed for a change the project is a redesign and in this video i'll share with you how we approached it what was our main reasoning behind some of the design decisions and how we planne... Read More

Questions & Answers

Q: What was the main reasoning behind changing the guiding character from people to a parrot?

The parrot was chosen for its association with repeating, which is what the app is about. It also allowed for easy rebranding in different languages and was visually appealing.

Q: How did the redesign approach incorporate stereotypes?

The redesign focused on playful stereotypes that didn't have negative or hurtful connotations. The aim was to tap into existing mental associations for efficiency without causing offense.

Q: How did the redesign make the learning experience more fun?

The redesign emphasized action on buttons with confetti-like effects and bursts, making the learning experience more enjoyable. This idea worked well for a consumer-oriented learning app.

Q: How did the redesign account for different language versions?

A flexible character design was created to facilitate modifications for different language versions. Additionally, a style sheet and documentation were provided to developers to streamline the creation of other language versions.

Summary & Key Takeaways

  • The current app, despite its unappealing design, was performing well, indicating its validity as a product.

  • The redesign involved changing the guiding character from stereotypical people to a friendly parrot, allowing for easy rebranding in different languages.

  • The interface was simplified with a new font, unified color scheme, rounded buttons, increased white space, and larger fonts to enhance readability.

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