ROI Renagrade Jason Mastromatteo - Amazon Seller FBA Expert AMA | Summary and Q&A

TL;DR

Jason answers questions from Amazon sellers and vendors about topics such as restricted keywords, brand registration, error codes, product compliance violations, PPC strategies, liquidation strategies, and more.

Key Insights

• ✅ Restricted keywords can affect product listings, and sellers should check for any documentation or restrictions related to specific keywords.
• 💌 Brand registration on Amazon often requires a letter of authorization to confirm the brand owner's permission for creating product listings.
• 📛 Error codes related to discrepancies between brand names and business names on product listings can be resolved by providing a letter of authorization and appealing the listing suspension.
• ⚖️ Optimizing product titles requires balancing keyword density and relevance, considering the specific product and market.
• ✋ PPC strategies should focus on high-relevancy keywords and may involve testing different targeting types and keyword variations.
• ⚾ Liquidation strategies can vary based on the specific product and circumstances, and options include selling at discounted prices, donating products, or using Amazon's Liquidation program.
• 🌱 Responding to compliance violations involves acknowledging the issue and submitting a plan of action to rectify the problem.
• 🥳 Tracking PPC spend throughout the day may not be instantaneous due to delays in Amazon's reporting and attribution systems.
• 🪜 Adding accessories as variations in listings can provide additional options for customers and expand product offerings.
• 💀 FBA fees may vary across different sizes and SKUs, and sellers can request a cubis scan to ensure accurate measurements and weights.
• 🍵 Selling in multiple Amazon marketplaces can involve complexities such as tax regulations, shipping logistics, and returns handling.

Transcript

a a yeah he yeah oh hello everybody good morning happy Friday this is the my Amazon guy live Q&A podcast YouTube show whatever you want to call it uh where we're here every Friday at noon Eastern to answer any and all of your Amazon Seller vendor Walmart questions um questions about Super Bo Read More

Questions & Answers

Q: Are there any restrictions or documentation needed for using the word "prenatal" in a supplement listing?

While I don't have specific knowledge of this keyword, it is advisable to check Amazon's restricted keyword list or conduct a search to see if the keyword appears frequently. If your listing gets flagged, you may need to remove the keyword and update your listing.

Q: What restrictions or documentation are needed for using the word "prenatal" in a supplement listing?

While I don't have specific knowledge of this keyword, it appears that there is an entire subcategory dedicated to "prenatal" supplements. This suggests that it is not a restricted keyword. However, I recommend checking Amazon's specific guidelines or consulting with Seller Support to be sure.

Q: What should I do if I receive error codes 8572 and 8566 when uploading new branded products with a different business name?

These error codes indicate a discrepancy between the brand name and business name. To address this, you will need to provide a letter of authorization (LOA) from the brand owner to the business, confirming their authorization to create product listings under the brand name. Submit the LOA to Seller Support, and they may ask you to delete the listing temporarily while they process the documentation.

Q: Is it better to have a high keyword density with repeated phrases or a high number of different words in a product title?

The best approach depends on your product and the market. Generally, you want to include relevant, high-search-volume keywords in your title, which may result in some repetition. However, it's important to prioritize the most impactful, relevant keywords for your product.

Summary & Key Takeaways

• Members ask questions about restricted keywords in supplement listings, brand registration under separate company names, error codes related to branded products, optimizing product titles for keyword density, and resolving restrictions on branded listings.

• Non-members inquire about liquidation strategies, handling PPC transitions from old skews to new skews, tracking PPC spend, and the impact of acknowledging compliance violations.

• Jason provides answers and advice based on his experience and knowledge of Amazon's policies and procedures.