Reimagining the Future of Smart Speakers | Summary and Q&A

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July 8, 2019
by
ARK Invest
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Reimagining the Future of Smart Speakers

TL;DR

Smart speakers, like Amazon Echo and Google Assistant, have rapidly gained popularity and are poised to become mainstream devices, although there are some challenges to achieving true user adoption.

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Key Insights

  • 💨 Smart speakers are projected to reach mainstream adoption in three years, which is faster than other popular devices such as smartphones and tablets.
  • 🔇 The affordability and basic functionality of smart speakers have been driving their widespread adoption.
  • 😌 The future potential of smart speakers lies in their ability to become a hub for controlling all connected devices in a home.
  • 😀 The lack of app development for smart speakers can be attributed to challenges in discovery and monetization.
  • 👤 While voice technology has advanced, natural language understanding and accurate interpretation of user commands still pose challenges for smart speakers.
  • 🥹 Commerce, particularly in the grocery sector, holds potential for voice-powered smart speakers to simplify ordering and delivery.
  • 🔇 The success of smart speakers depends on offering valuable and innovative applications beyond basic tasks, as well as better incentivizing developers.

Transcript

welcome to fYI the four-year innovation podcast this show offers an intellectual discussion on technologically enabled disruption because investing in innovation starts with understanding it to learn more visit arc - invest calm Ark invest is a registered investment advisor focused on investing in disruptive innovation this podcast is for informati... Read More

Questions & Answers

Q: Is the smart speaker market the next big platform, similar to the iPhone?

The debate is ongoing, as there is evidence supporting both views. While smart speakers are experiencing significant adoption, it remains to be seen if they will plateau or continue to grow like smartphones.

Q: Why have smart speakers gained popularity so quickly?

The attractive price point and the potential for smart speakers to serve as a central hub for controlling devices in a home have been key factors in their rapid growth.

Q: What are the challenges facing smart speaker adoption?

Currently, smart speakers offer limited functionality beyond basic tasks. However, as more applications and capabilities are developed, there is potential for greater adoption.

Q: What is the missing link preventing more app development for smart speakers?

The main challenges are discovery and monetization. Developers need better discovery mechanisms and monetization options to attract them to the smart speaker market.

Summary & Key Takeaways

  • Smart speakers have seen unprecedented adoption, with projections that they will reach mainstream adoption in three years.

  • The price point and basic functionality of smart speakers are driving their popularity.

  • The future potential of smart speakers lies in their ability to become a hub for controlling all connected devices in a home.

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