Q4 2021 Amazon FBA Prep, Vine, Supply Chain, Prices, Weekly Q&A - Ask Steven Pope ANY Question | Summary and Q&A

TL;DR

Learn valuable insights and strategies for successful selling on Amazon, including tips on advertising, SEO optimization, brand registry, and more.

Key Insights

• 🚀 Successful product launches involve strategic photo choices and well-optimized A+ content.
• ⛓️ Supply chain issues, including container costs and electricity shortages in China, can impact Amazon sellers.
• 🤨 Raising prices, despite potential initial loss of rankings, is essential due to inflation and supply chain challenges.
• 🖐️ A+ content plays a crucial role in improving SEO rankings and increasing average order value.
• 🥺 Launching new products in Q4 can lead to more successful honeymoon periods and higher indexing rankings.
• ❓ Aggregators are acquiring Amazon brands, but the hype surrounding them is diminishing.
• ⛔ Restock limits can be increased through proper request submission, and creating a backup warehouse can prepare for FBA stockouts.
• 📔 There are various useful books for Amazon sellers, including "Traction," "Micro Famous," and "The Black Swan."
• 🙃 External traffic, such as Amazon Live and editorial write-ups, can be beneficial for brand awareness and conversions.
• 🍧 The success of PPC campaigns relies on effective campaign structuring and having a naming convention for easy management.
• 😥 Title, bullet points, and A+ content are crucial for SEO optimization and keyword rankings.
• 🥺 Competitors copying listings can be reported for copyright infringement, potentially leading to removal and consequences.

Transcript

so so do so what what uh what hey so so so so uh it's friday happy friday tgif my name is stephen pope and i'm the founder of my amazon guy in today's podcast session like we do every friday at noon eastern standard time come in and ask me any amazon question so glad you could be with us here today we do prioritize member questions because i litera... Read More

Questions & Answers

Q: I noticed a drop in keyword indexing. Any ideas why?

There could be various reasons for this, such as parentage breakups, stock out issues, or changes in keyword tracking. It's recommended to analyze the specific ASIN and keywords to identify the cause.

Q: Should I switch to FBM for fourth quarter to avoid shipping delays?

Yes, it is advisable to fulfill by merchant during Q4 due to shipping and inventory delays. Raise your prices accordingly to cover the higher shipping costs.

Q: How does launching a new product affect restocking limits on Amazon?

Launching a new product can increase your restocking limits, but it may take time for the limits to update. It's crucial to plan ahead and ensure sufficient inventory for peak seasons.

Q: Who are some notable Amazon influencers you follow?

The host mainly focuses on original content and doesn't have time to follow other influencers. However, he recommends the AdBadger PPC podcast for valuable insights on PPC advertising.

Summary & Key Takeaways

• The host discusses his successful soap product launch on Amazon, highlighting the importance of photo choices and A+ content for increasing sales and average order value.

• Questions from viewers range from inventory management to restock limits, FBM strategies for Q4, and how to handle negative feedback.

• Key insights include the impact of supply chain issues on FBA, the benefits of raising prices, the importance of A+ content and SEO optimization, and the potential for brand acquisition by aggregators.