PPC to keep Organic Ranking? Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question | Summary and Q&A

TL;DR

My Amazon Guy host, Steven Pope, provides updates on his business and answers various questions on topics such as SEO, PPC, brand registry, and launching products on Amazon.

Key Insights

• 💯 My Amazon Guy introduces new graphics and core values, showcasing their process and values.
• 😜 The three-phase SEO approach includes mass indexing, incremental indexing, and focusing on specific ranking positions.
• ⚾ Restock limits are based on Amazon's inventory capacity, and limitations can change frequently.
• 🐕‍🦺 The Launchpad program is not highly recommended due to limited ongoing support and service.
• 🏃 Running effective PPC campaigns can improve organic ranking and sales growth.
• ☠️ Removing fake reviews is challenging, with a success rate of around 3-5%.
• 🚀 The PPC strategy for product launches involves active monitoring, segmentation, and adjusting bids to optimize results.
• ❓ Brand registry is important for protecting and optimizing product listings on Amazon.
• 🎚️ The availability of upper-level restocking limits may depend on the seller's performance and category.
• 👶 Creating a new Seller Central account without utility bills may require a workaround or assistance from someone with an Amazon invitation.
• 💌 Generating reviews is more effective when prompted through the "request a review" button rather than via email.
• 🧑‍🏭 Product research success depends on individual goals and factors such as competition and potential profit.
• 👋 A commodity product with 10% net profit may not be the best choice for launching.
• ❓ Steven Pope advises hiring a reliable agency when account managers are unresponsive.
• 💦 The Amazon Launchpad program may not provide sufficient value compared to working with reputable agencies.
• 🔆 High-resolution image scraping can be done manually by right-clicking and saving images or using Amazon's category listings export feature.
• 💦 PPC campaigns and SEO efforts work together to improve traffic, conversions, and sales growth on Amazon.
• 😫 Launching new products involves setting specific budgets, segmenting campaigns, and monitoring results.
• 🖐️ PPC plays an important role in product launches, but organic ranking can be achieved using SEO strategies as well.

Transcript

foreign so so do so what what what woof two what two so so so so uh welcome happy friday to the my amazon guy podcast i'm your host my name is steven pope and today is ask me anything friday super excited to talk to you there are like 30 questions already in queue and we'll dive right in um so i'm really excited i've been reading Read More

Questions & Answers

Q: Do you automatically go to phase 2 of the SEO process for a new client with over 1,000 organic keywords?

While phase 2 may be accelerated for clients with well-optimized search term fields, most clients go through phase 1 to improve indexing before moving to phase 2.

Q: What can be done if an Amazon account manager has vanished?

If you are unable to reach your account manager, you can try re-asking your question or raising the issue with Amazon support. Alternatively, consider hiring a reliable agency like My Amazon Guy for assistance.

Q: Is the Amazon Launchpad program worth it?

The Launchpad program may not be worth the cost as it often lacks ongoing support and services. Hiring a reputable agency like My Amazon Guy can provide better results at a similar or lower cost.

Q: Should I create separate campaigns for well-performing and poor-performing keywords in an ad campaign?

Yes, separating good and bad keywords into their own campaigns allows for better optimization and control. It helps prioritize and allocate budget accordingly to improve ad performance.

Summary & Key Takeaways

• Steven Pope introduces new graphics and core values for My Amazon Guy business.

• He explains the three-phase approach to SEO optimization and the importance of indexing keywords.

• Steven provides insights and strategies on various topics such as restock limits, brand registry, PPC campaigns, and product launches.