PPC News: Amazon Adds Bid by Hour/Day Rules to Ads Console - Day Parting 1-3% ACOS Hack | Summary and Q&A

TL;DR

Amazon introduces a new feature, rule-based bidding, which allows sellers to adjust bids in real time based on specific time frames or days of the week in order to optimize advertising campaigns.

Key Insights

• ⚾ Rule-based bidding allows sellers to optimize their Amazon advertising campaigns by adjusting bids based on specific time frames or days of the week.
• 🙊 This feature is helpful in maximizing ROI and reducing ACoS by bidding more aggressively during peak performance periods.
• 💡 Sellers should start with conservative bid adjustments and monitor the performance of their campaigns.
• 📏 The new rule-based bidding feature is additive and can be combined with other bidding strategies and budget rules.
• 🧑‍🦽 Currently, bulk sheet operations do not support rule-based bidding, requiring manual setup for each campaign.
• ℹ️ It is essential to stay up-to-date with Amazon's new features and subscribe to reliable sources to be informed about updates.
• ✊ AI-powered PPC management software can be useful, but human intervention is still necessary for stability and growth.

Transcript

bid optimization has now hit Seller Central directly no longer do you have to use an expensive PPC software to manipulate your bids based on time of day or day of week my name is Stephen Pope I'm the founder of my Amazon guy and we're going to be diving into campaign manager today to talk about the new feature for scheduling your bids on Amazon uh ... Read More

Questions & Answers

Q: How does rule-based bidding work on Amazon?

Rule-based bidding on Amazon allows sellers to adjust their bids in real time to optimize their advertising campaigns. They can specify specific time frames or days of the week to increase or decrease their bids.

Q: Can I use rule-based bidding for all types of campaigns on Amazon?

Yes, rule-based bidding works with sponsored product campaigns and is compatible with all types of keyword targeting, including automatic product or keyword sections.

Q: What are some limitations or considerations when using rule-based bidding?

Rule-based bidding is additive, meaning it will stack with your budget rules and other bidding strategies. Sellers should carefully monitor their campaigns and start with conservative bid adjustments to avoid higher ACoS.

Q: Can rule-based bidding be applied account-wide?

Currently, rule-based bidding is set up at the campaign level. Sellers have to create and apply rules individually to each campaign. Account-wide rule-based bidding is not yet available.

Summary & Key Takeaways

• Amazon has released a new feature called rule-based bidding, which enables sellers to adjust bids in real time.

• This feature allows sellers to increase or decrease bids based on specific time frames or days of the week.

• Sellers can create rules to optimize their advertising campaigns and improve their performance and return on ad spend.