PPC Den Tips with Ad Badger CEO Michael Erickson Podcast #118 | Summary and Q&A

TL;DR

Michael Erickson, CEO of Ad Badger, shares insights on Amazon PPC advertising, highlighting the growing importance of this strategy in light of Amazon's prioritization of digital ads and increasing competition on the platform.

Key Insights

• 🫠 PPC advertising on Amazon is becoming increasingly important as the platform prioritizes digital ads and introduces new ad products.
• 🆘 Understanding and leveraging the different dimensions of PPC can help advertisers optimize their campaigns and improve performance.
• 👨‍🔬 Regularly reviewing the search term report and adding negative keywords can help block irrelevant and unprofitable searches, improving overall campaign performance.

Transcript

advertising and amazon ppc that's the topic today and we're interviewing michael erickson the ceo of ad badger easily the best podcast that is specifically dedicated to amazon ppc i've listened to them test real case studies doing things to prove them so to speak and when amazon misleads or doesn't transparently share how things work these guys kno... Read More

Questions & Answers

Q: Why is PPC advertising the most important thing on Amazon?

PPC has become increasingly important because Amazon is prioritizing digital ads, changing page layouts, and introducing new ad products. It is crucial for marketers to understand and leverage PPC to stay competitive on the platform.

Q: How can advertisers optimize their PPC campaigns on Amazon?

One effective strategy is to regularly review the search term report and add negative keywords to block irrelevant and unprofitable searches. This helps improve conversion rates and overall campaign performance.

Q: Will the number of ads on Amazon.com continue to increase?

Yes, as more sellers and advertisers flock to Amazon, the number of ads is expected to increase. This will lead to more competition and potentially higher costs per click.

Q: How can advertisers improve their relevance for specific keywords on Amazon?

Relevance can be improved by optimizing product listings, including the title, bullet points, and product images. Having a better conversion rate than competitors and offering the most relevant products for specific keywords can help improve ad performance.

Summary & Key Takeaways

• Amazon is changing the way its pages look to prioritize digital advertisements, similar to what Google and Facebook have done in the past.

• PPC advertising has become crucial on Amazon, as the platform's algorithms and page layout prioritize sponsored ads over organic results.

• Amazon's push for advertising necessitates marketers to prioritize PPC and understand the different dimensions and strategies involved.