PickFu vs Amazon A/B Test: Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question | Summary and Q&A

TL;DR

Amazon seller provides advice on various topics including PPC, brand registry, bundling SKUs, and restocking limits.

Key Insights

• 👨‍💼 PPC revenue and tacos percentage should be managed appropriately based on the brand's stage and business goals.
• 💀 Bundling SKUs can be done virtually or physically, with considerations for sales volume and shipping logistics.
• ⛔ Restocking limits are subject to Amazon's overall capacity and geopolitical situations, and it is important to monitor changes.
• 😚 Losing the BSR can impact sales tracking and social proof.
• 🫓 Flat file updates can be done without delisting the product, reducing the waiting time.
• 💦 Working effectively with Seller Support involves filing ticket requests and utilizing data exports for documentation.
• 🙅 Considerations should be made when using trademark names in A+ content and alt text.

Transcript

i'm so so so so woof what uh two uh so so so uh hello and welcome to the friday ask me any amazon question my name is stephen pope and i'm the founder of my amazon guy i take any question on ppc seo design and catalog management so it's my pleasure to talk to you today appreciate the donations and the memberships that make me want to show up so i a... Read More

Questions & Answers

Q: Is there a chance that Amazon will refurbish products set as "dispose" in FBA return settings?

It is highly unlikely that Amazon will refurbish products without enabling the refurbishment option. Make sure the refurbishment option is not enabled to avoid any concern.

Q: Are there any cons to losing the Best Sellers Rank (BSR) on Amazon?

Losing the BSR can make it difficult to track sales performance, understand market position, and demonstrate social proof to potential customers. It is generally recommended to resolve any catalog problems and reinstate the BSR as soon as possible.

Q: Is it necessary to wait for 24 hours and delist a product when changing the product title via a flat file upload on Amazon?

Generally, delisting a product for 24 hours is not required when changing the product title through a flat file upload. You can update the title by yourself through the template update process without waiting for 24 hours.

Q: How to work effectively with Amazon Seller Support?

It is generally not recommended to rely heavily on phone support with Seller Support. Instead, focus on filing ticket requests and utilizing data exports for backup and documentation purposes. Flood the system with tickets in the appropriate category to address any catalog problems.

Summary & Key Takeaways

• The seller advises a newcomer that having 46% of revenue from PPC and 20% from tacos (total advertising cost of sale) is not a major concern for a new brand. It is suggested that the tacos percentage should decrease to around 15% by summer.

• Regarding bundling SKUs as a starter kit, the seller recommends virtual bundles as a fast solution, but physical bundles can also be considered with a slight discount.

• The seller explains that restocking limits depend on Amazon's overall capacity and current geopolitical situations, but expects no problems until October, and advises maintaining the status quo.